My Guest:
Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets.
He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta.
He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem.
Links:
https://www.linkedin.com/in/paulruscoe/
https://incubeta.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Original Video: https://www.youtube.com/watch?v=HObj7ISWnbQ
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
My Guest:
https://www.linkedin.com/in/builderofwedges/
Come holler at me:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
Come holler:
https://www.linkedin.com/in/braeden-matson/
https://www.growthquotient.com/
In this episode, I discuss why I've dispensed with the "brand & performance" dichotomy and what to use instead.
Give me a shout:
W: https://www.growthquotient.com/
LI: https://www.linkedin.com/in/braeden-matson/
In this episode, I give the mic to Auke Hunneman & Christian Hollums; two incredibly smart and experienced individuals.
As a marketing and business leader, this conversation is one of the most important things you'll listen to this year.
We cover:
My Guests:
Auke Hunneman
https://www.linkedin.com/in/aukehunneman/
Christian Hollums
https://www.linkedin.com/in/christian-hollums-a9544320a/
Give me a shout:
W: https://www.growthquotient.com/
LI: https://www.linkedin.com/in/braeden-matson/
In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context.
Give me a shout:
W: https://www.growthquotient.com/
LI: https://www.linkedin.com/in/braeden-matson/
In this episode, I go deep on marketing strategy, what it is and how to execute one.
W: https://www.growthquotient.com/
LI: https://www.linkedin.com/in/braeden-matson/
In this episode, I talk to Oliver JP Osborne, Founder, Consultant and market research expert.
We cover powerful ground here, including:
Connect with Oliver: https://www.linkedin.com/in/oliver-j-p-osborne/
Connect with me: https://www.linkedin.com/in/braeden-matson/
There's been a lot of claims about "brand awareness" lately that are incorrect.
In this episode I go deep on:
• What awareness actually is
• Aided vs. unaided
• Awareness, salience & mental availability
• Awareness & demand creation
& more.
Connect with me: https://www.linkedin.com/in/braeden-matson/
In this episode, I speak to John James, founder, consultant, speaker & marketing leader.
We cover a lot of very useful ground:
Connect with John:
Connect with me:
In this episode, I go deep and practical on:
Connect: https://www.linkedin.com/in/braeden-matson/
Website: https://www.storybookmarketing.io/
Brand "vs" performance is the dumbest thing ever and needs to stop immediately. It has never been an either or, and they are not competing, antithetical forces.
They aren't Cain and Abel.
They are the same coin, deployed at the same time, in different proportions depending on where a business is at.
They work together to produce greater business effects and profitability than doing just one.
They are conceptually different and differently measured, and in fact work on different parts of the brain.
But they are together not only financially justifiable, but financially responsible.
Let's end the either or, it serves no one and creates confusion. If you're having trouble pitching the financial case to leadership, DM me and I may be able to help.
Connect:
It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all.
Connect: https://www.linkedin.com/in/braeden-matson/
https://www.storybookmarketing.io/
This episode covers foundational things I didn't know for much of my career. By the end, you'll be ahead of most marketers; I guarantee it.
Expect to hear:
+ a final (what really should be) nail in the coffin on the ROI conversation.
Connect:
Come be a guest! DM me on LI.
Outbound sales should be part of a unified strategy that includes marketing.
In this episode, we cover:
Be my guest on the pod!
Connect: https://www.linkedin.com/in/braeden-matson/
https://www.storybookmarketing.io/
