Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know

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The Brand Burger Podcast

Braeden Matson

27 episodes

6 days ago

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs. Website: https://www.growthquotient.com/ LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums

The Brand Burger Podcast

56 minutes 55 seconds

10 months ago

Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums

In this episode, I give the mic to Auke Hunneman & Christian Hollums; two incredibly smart and experienced individuals.

As a marketing and business leader, this conversation is one of the most important things you'll listen to this year.

We cover:

Why Philosophy is relevant to marketing (it really, really is) First vs third person perspectives in business & customer centrism The mechanistic worldview and what this means for ROI and competitive advantage Understanding complex systems and the implications for business & marketing Causality deep dive Why intuition matters Bridging the gap between theory and practice

My Guests:

Auke Hunneman

https://www.linkedin.com/in/aukehunneman/

Christian Hollums

https://www.linkedin.com/in/christian-hollums-a9544320a/

Give me a shout:

W: https://www.growthquotient.com/

LI: https://www.linkedin.com/in/braeden-matson/