Brand "vs" performance is the dumbest thing ever and needs to stop immediately. It has never been an either or, and they are not competing, antithetical forces.
They aren't Cain and Abel.
They are the same coin, deployed at the same time, in different proportions depending on where a business is at.
They work together to produce greater business effects and profitability than doing just one.
They are conceptually different and differently measured, and in fact work on different parts of the brain.
But they are together not only financially justifiable, but financially responsible.
Let's end the either or, it serves no one and creates confusion. If you're having trouble pitching the financial case to leadership, DM me and I may be able to help.
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