Ep. 16 | Oliver JP Osborne | How to Drive Revenue with Customer Orientation | What Companies Don't Know | Market Research Fundamentals | How to Drive Innovation with Market Orientation

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/c4/38/14/c43814ef-6b6d-c096-7f63-de39e2ab1d24/mza_15246053748023315423.jpg/600x600bb.jpg

The Brand Burger Podcast

Braeden Matson

27 episodes

3 days ago

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs. Website: https://www.growthquotient.com/ LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/

Marketing

Business

RSS

All content for The Brand Burger Podcast is the property of Braeden Matson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41658684/41658684-1721347250223-76e619d4bc4f.jpg

The Brand Burger Podcast

30 minutes 47 seconds

10 months ago

In this episode, I talk to Oliver JP Osborne, Founder, Consultant and market research expert.

We cover powerful ground here, including:

What is an “orientation” in this context?
How to drive revenue with customer orientation

What is market orientation?

How else can you be oriented?

How do you do market research at different budget levels?

How to innovate in the context of market orientation (common objections to research and Steve Jobs and Henry Ford)

Connect with Oliver: https://www.linkedin.com/in/oliver-j-p-osborne/

Connect with me: https://www.linkedin.com/in/braeden-matson/