Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More

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The Brand Burger Podcast

Braeden Matson

27 episodes

1 week ago

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs. Website: https://www.growthquotient.com/ LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

The Brand Burger Podcast

36 minutes 7 seconds

2 months ago

Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

My Guest:

Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets.

He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta.

He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem.

Links:

https://www.linkedin.com/in/paulruscoe/

https://incubeta.com/

Come holler:

https://www.linkedin.com/in/braeden-matson/

https://www.growthquotient.com/