Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand

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The Brand Burger Podcast

Braeden Matson

27 episodes

6 days ago

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs. Website: https://www.growthquotient.com/ LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand

The Brand Burger Podcast

32 minutes 54 seconds

12 months ago

Ep. 13 | How to Use Category Entry Points (CEPs) to Grow Mental Market Share | How Mental Availability Works and Why It Matters | How Advertising Works | How to Use CEPs When You’re a Small Brand

In this episode, I go deep and practical on:

What mental availability is
What mental market share is, how to measure it and why it matters
What is a CEP?
What is cued retrieval?
How to find and prioritize CEPs
How to use CEPs in advertising
How advertising works
How to budget for advertising

Connect: https://www.linkedin.com/in/braeden-matson/

Website: https://www.storybookmarketing.io/