We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
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We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
Ep. 20 | Brand & Performance is a False Dichotomy | Marketing Terminology, Mental & Physical Availability, Measurement & Budgeting
The Brand Burger Podcast
30 minutes 39 seconds
9 months ago
Ep. 20 | Brand & Performance is a False Dichotomy | Marketing Terminology, Mental & Physical Availability, Measurement & Budgeting
In this episode, I discuss why I've dispensed with the "brand & performance" dichotomy and what to use instead.
Give me a shout:
W: https://www.growthquotient.com/
LI: https://www.linkedin.com/in/braeden-matson/
The Brand Burger Podcast
We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
