We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
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We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp
The Brand Burger Podcast
22 minutes 5 seconds
1 year ago
Ep. 11 | How to F*ck It Up by Applying How Brands Grow Wrong | Why CEPs and Segmentation, Targeting & Positioning Can Achieve the Same Thing | Big Brands Are Not Small Brands | Ritson vs. Sharp
It's possible to misapply the tenets of How Brands Grow, and CEPs vs. STP (segmentation, targeting & positioning) is not a versus after all.
We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
