Ep. 9 | How to Make Outbound Sales Work Better from a Marketing Perspective | The Pitfalls of Siloed GTM

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The Brand Burger Podcast

Braeden Matson

27 episodes

6 days ago

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs. Website: https://www.growthquotient.com/ LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 9 | How to Make Outbound Sales Work Better from a Marketing Perspective | The Pitfalls of Siloed GTM | How Marketing Strategy Works with Sales

The Brand Burger Podcast

19 minutes 18 seconds

1 year ago

Ep. 9 | How to Make Outbound Sales Work Better from a Marketing Perspective | The Pitfalls of Siloed GTM | How Marketing Strategy Works with Sales

Outbound sales should be part of a unified strategy that includes marketing.

In this episode, we cover:

How outbound usually works
How outbound is part of targeting
How segmentation should happen in the real world and marketing/sales alignment
+more

Be my guest on the pod!

Connect: https://www.linkedin.com/in/braeden-matson/

https://www.storybookmarketing.io/