We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
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We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
Ep. 14 | John James | WTF Is Brand, Why Does It Matter and How Do We Measure It | Become Your CFO’s Best Friend | 95:5 Rule, CEPs, ROI vs. Financial Payback, Segmentation & Targeting
The Brand Burger Podcast
41 minutes 55 seconds
11 months ago
Ep. 14 | John James | WTF Is Brand, Why Does It Matter and How Do We Measure It | Become Your CFO’s Best Friend | 95:5 Rule, CEPs, ROI vs. Financial Payback, Segmentation & Targeting
In this episode, I speak to John James, founder, consultant, speaker & marketing leader.
We cover a lot of very useful ground:
What a Brand is & fundamental terminology
How to put strategy in place based on ARR and the importance of focus
The 95:5 rule
ROI vs. Financial payback
Why CEP & audience research is absolutely critical to success
How CEPs and Segmentation are the same thing if done right
We go deep with marketers and founders on business and marketing advice that drives commercial outcomes.
Your host is Braeden Matson, Co-Founder of GrowthQuotient, The Strategic Growth Partner for Directionless Canadian SMBs.
Website: https://www.growthquotient.com/
LinkedIn: https://www.linkedin.com/in/braeden-matson-jones/
