In most cases having a data-driven go-to-market (GTM) motion means one of two things - either you’re a mature, established company with a large GTM team, or you’re just using the word “data” because it’s trendy. Naomi kept hearing complaints from partnerships teams and upon investigating further she found that even in large partnerships teams there’s really no existing data solution and a big part of the motion is carried out without a ton of evidence that supports decisions.

Jared is one of the leading voices on Nearbound. A Nearbound strategy involves (as the name would suggest) fully utilizing those near you — your ecosystem partners.His recently released book, “Nearbound and the Rise of the Who Economy”, managed to reach the top of most best seller lists in the business category, while only falling short 1 spot to Elon Musk’s newly released autobiography.

Outcomes is back!!! This is a quick solo episode with Barrett King that sets the stage for whats to come in Season 3 of Outcomes. We're officially rebranding to "Outcomes - Where Go-To-Market Leaders Gain An Advantage.Season 3 will feature professionals across all Go-To-Market functions - not just partnerships. Check out the first interview right here!

Today's episode has our host Barrett King in the passengers seat as Ben Wright interviews him on the "Stronger Sales Teams with Ben Wright" podcast.

Today's episode has our host Barrett King in the passengers seat as Ian Selbie interviews him on the "Confessions of a Sales Pro" podcast.

For Jakub, partnerships mean two companies joining forces to find ways to make their customers more satisfied and successful. Jakub’s approach to cultivating partnerships in a fresh way is to enable those who seek new partners to build relationships through content collaboration. People love being featured in others' content due to the free marketing it provides, so they’re much more likely to respond and start the relationship on the right track.

For Rob, partnerships used to mean gaining leverage and scale, but recently his view has changed to partnerships enabling growth and innovation. At BeyondTrust, the partner ecosystem is their go-to-market ace. The partners in their network are highly influential in driving buying decisions for their clients, as in cybersecurity customer success and adoption are crucial.

For Will, partnerships means enhancing the core value for clients above all. In the current climate of the tech world that has unprecedented amounts of choice, picking the right vendors is harder than ever. By growing your circle of trust with the right partners, you can develop win-win opportunities and take out a lot of the guesswork that goes into finding the right solution.

The guest of today's episode is Paul Ford, Sr. Director of Strategic Partnerships at CARTO. In this episode, Paul emphasizes the way to achieving mutual wins and aligned goals in partnerships. The guest evaluates internal and external aspects of partnerships, aligning the partner strategy with the go-to-market approach. Paul highlights the importance staying open-minded, flexible, and responsive to partners' direction and customer feedback. The guest’s approach is to deepen relationships with a select few partners. Paul advises following the lead of cloud partners and customers to pinpoint and navigate successful development paths.

The guest of today's episode is Al Biedrzycki, Head of Partner Marketing at Jasper. In this episode, Al elaborates the essence of partnerships within organizations. The guest emphasizes partnerships as extensions of a company's internal teams, describing their roles across referral, service, and tech partnerships. He underscores each team’s vital role in scaling operations and fostering mutual success.

The guest of today’s episode is Tristan de Kooker, Partnerships Manager Benelux at Tellent (formerly Recruitee). The guest explores the potential of tiering models and emphasizes their adaptable use for partner management. At Tellent, Tristan personally acquires partners, aiming to expand the partner base while acknowledging the common issue of inactivity among partners. His systematic approach combines data-backed and artful methods, utilizing project management tools and automation for efficient outreach along with his background in sales.

In this episode Barrett welcomes Karl Soderlund, a Global Channel Executive with over 25 years experience of driving revenue results in the enterprise software, hardware, and infrastructure markets. According to Karl, partnerships are built on trust and mutual commitment. Rushing into a partnership without a solid foundation of trust is unwise. Greatness thrives where trust already exists. Trust is something that is earned over time, not given freely. Karl has been in this business for 30 years of which the last 15 have been in the channel side and he has learned that honesty and straightforwardness are key in handling contentious problems. Delivering difficult news can still earn trust if done with integrity.

I can’t believe it’s been a year since I started this podcast - and I couldn’t be more grateful for the journey so far and more excited for the road ahead.

Building a successful partnerships motion requires going in with intent. If your plan is to start a partnership first and build your strategy afterwards, you’re going to vastly increase the time it takes to catch up to your competitors and start generating revenue.

Today’s episode welcomes Brian Stavis, Resell Strategic Initiatives Manager at Google.Brian draws a comparison between partnerships and growing a garden - there’s a ton of variety and moving parts between the types of plants grown and the tools used - all of which play their roles in the grand scheme of things. The same can be said for partnerships, as there are so many different functions and approaches that all work towards the same goal, and in order to have a truly effective partnership motion you need to understand and apply a variety of methods without spreading yourself too thin.

In this episode with Maurits Pieper, who serves as the Head of Partnerships at Dixa, the conversation highlights that effective communication is crucial for conveying messages. The approach of motivating the sales team by offering value and tying it to the goal of expanding the partner ecosystem as well as carrying over this strategy to other departments is emphasized. The role of partnerships in the individual success of sales reps works best when that credit is given to the reps. Maurits explains that he aims to create a sense of FOMO (fear of missing out) to encourage sales reps to participate in partnership activities, this approach fosters a competitive atmosphere for the benefit of the organization.

In this episode Barrett is joined by Maurits Pieper, who serves as the Head of Partnerships at Dixa. The discussion is focused on the concept of partnerships and how to leverage partnerships across different departments within a business. According to Maurits, Partnerships should be seen as an opportunity for growth both for the business and the individual involved in them, as the concept of partnerships is becoming more impactful in the modern B2B space.

In this episode with Tim Demetriou, CEO and Founder of pencil, the focus is on strategic partnerships built on unique value. Tim emphasizes the importance of differentiation while addressing partner and customer needs, highlighting the strategy of enhancing existing products. The guest emphasizes problem-solving over revenue in partner programs. Tim discusses measuring success through KPIs, a key metric that he underlines is onboarding a set amount of partners' customers in the first 30 days.

This episode of Outcomes welcomes Tim Demetriou, CEO and Founder of pencil - a platform for suppliers & distributors of goods & services to manage their trade accounts from cradle-to-grave. Partnerships is an even exchange - which to Tim means giving more than you get. In order to do that, you need to be fully focused on your partner's outcomes and when you truly commit to that, all other things will fall into place.

Today's edition of Outcomes continues the conversation with Ton, the Founder of Value Inspiration, Executive Strategist at Palo Alto Strategy Group and a Member of Future of SaaS. In today’s episode, Ton expands on the impact of differentiation through partnerships, emphasizing that it goes beyond revenue generation. He suggests that creating marketplaces and core integrations with top platforms can serve as powerful differentiators, enhancing value for both the company and its customers. Ton also takes a deeper dive into the "broken triangle" concept, which involves identifying customer problems, evaluating their value and criticality, and determining the ability to exceed expectations.