In this episode with Maurits Pieper, who serves as the Head of Partnerships at Dixa, the conversation highlights that effective communication is crucial for conveying messages. The approach of motivating the sales team by offering value and tying it to the goal of expanding the partner ecosystem as well as carrying over this strategy to other departments is emphasized. The role of partnerships in the individual success of sales reps works best when that credit is given to the reps. Maurits explains that he aims to create a sense of FOMO (fear of missing out) to encourage sales reps to participate in partnership activities, this approach fosters a competitive atmosphere for the benefit of the organization.