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Outcomes - Where B2B GTM Leaders Gain An Advantage
Barrett King
106 episodes
9 months ago
“The future belongs to operators who care about Outcomes” This show is about capturing the stories, the experiences and the tactical advice of those across Go-To-Market who have done the work and have something to say about it. I believe we learn better, together so I am having a diverse set of conversations with folks across the Go-To-Market space, spanning from #Marketing to #Sales, from #CS to #Product, from #Ops to #Strategy and beyond. Outcomes - Where Go-To-Market Leaders Gain An Advantage Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5
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All content for Outcomes - Where B2B GTM Leaders Gain An Advantage is the property of Barrett King and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“The future belongs to operators who care about Outcomes” This show is about capturing the stories, the experiences and the tactical advice of those across Go-To-Market who have done the work and have something to say about it. I believe we learn better, together so I am having a diverse set of conversations with folks across the Go-To-Market space, spanning from #Marketing to #Sales, from #CS to #Product, from #Ops to #Strategy and beyond. Outcomes - Where Go-To-Market Leaders Gain An Advantage Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5
Show more...
Entrepreneurship
Business,
Management,
Marketing
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PARTNER DATA MATTERS - How B2B Partnerships Become Data-Driven w/ Naomi Dreifuss, Founder of Zugit
Outcomes - Where B2B GTM Leaders Gain An Advantage
19 minutes 8 seconds
1 year ago
PARTNER DATA MATTERS - How B2B Partnerships Become Data-Driven w/ Naomi Dreifuss, Founder of Zugit
In most cases having a data-driven go-to-market (GTM) motion means one of two things - either you’re a mature, established company with a large GTM team, or you’re just using the word “data” because it’s trendy. Naomi kept hearing complaints from partnerships teams and upon investigating further she found that even in large partnerships teams there’s really no existing data solution and a big part of the motion is carried out without a ton of evidence that supports decisions.
Outcomes - Where B2B GTM Leaders Gain An Advantage
“The future belongs to operators who care about Outcomes” This show is about capturing the stories, the experiences and the tactical advice of those across Go-To-Market who have done the work and have something to say about it. I believe we learn better, together so I am having a diverse set of conversations with folks across the Go-To-Market space, spanning from #Marketing to #Sales, from #CS to #Product, from #Ops to #Strategy and beyond. Outcomes - Where Go-To-Market Leaders Gain An Advantage Join Partnerships Leaders Here: https://refer.partnershipleaders.com/barrett5