Today's edition of Outcomes continues the conversation with Ton, the Founder of Value Inspiration, Executive Strategist at Palo Alto Strategy Group and a Member of Future of SaaS. In today’s episode, Ton expands on the impact of differentiation through partnerships, emphasizing that it goes beyond revenue generation. He suggests that creating marketplaces and core integrations with top platforms can serve as powerful differentiators, enhancing value for both the company and its customers. Ton also takes a deeper dive into the "broken triangle" concept, which involves identifying customer problems, evaluating their value and criticality, and determining the ability to exceed expectations.