The guest of today's episode is Paul Ford, Sr. Director of Strategic Partnerships at CARTO. In this episode, Paul emphasizes the way to achieving mutual wins and aligned goals in partnerships. The guest evaluates internal and external aspects of partnerships, aligning the partner strategy with the go-to-market approach. Paul highlights the importance staying open-minded, flexible, and responsive to partners' direction and customer feedback. The guest’s approach is to deepen relationships with a select few partners. Paul advises following the lead of cloud partners and customers to pinpoint and navigate successful development paths.