Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Austin chats with Ryan White, Head of SEO Strategy at Glass Atlas, pulls back the curtain on what it really takes to align technical SEO with client KPIs.
From building roadmaps that stop the rot to using AI tools like Claude and Google NLP API for competitive analysis, Ryan shares tactical insights every SEO strategist, manager, and agency leader needs to hear.
We talk about the challenges of time tracking, managing resources across teams, and balancing priorities when chaos hits the roadmap. Ryan dives into how squads operate within Glass Atlas to keep technical, content, and digital PR teams aligned, and why buy-in from clients and developers is key to long-term success.
He also shares his experience prepping for his BrightonSEO talk, lessons from horror stories, and how to avoid making the same mistake twice.
If you’re struggling to get SEO tickets across the line or bridge the gap between your strategy and the client’s bottom line, this episode is your blueprint.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 02:00: What Ryan actually does at work
02:00 - 03:45: How he explains SEO to clients
03:45 - 05:10: Making tech SEO help the business
05:10 - 07:30: Using AI to work smarter
07:30 - 09:00: Automating reports to save time
09:00 - 11:00: Managing budgets and hours
11:00 - 12:30: Why time tracking matters
12:30 - 14:00: Learning time (PDP) explained
14:00 - 15:15: LLMs.txt – worth it or not?
15:15 - 16:40: When it’s time to hire someone
16:40 - 18:00: SEO plans that actually work
18:00 - 19:30: Getting clients and devs on board
19:30 - 21:00: Sneak peek at his SEO talk
21:00 - 22:30: How their SEO teams are set up
22:30 - 24:00: How often they talk to clients
24:00 - 25:00: Don’t forget to celebrate wins
25:00 - 26:30: Smarter link building tips
26:30 - 27:30: What’s next in digital PR
27:30 - 28:20: Handling info overload in SEO
28:20 - 28:31: Final Thoughts
https://www.linkedin.com/in/ryan-w-ba126138/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
In this episode of E-Coffee with Experts, Austin Willman sits down with Juls Scores, Director of Marketing & Operations at Nehmedia, to break down how AI is reshaping digital marketing and operations, especially for small businesses and pet resorts.
Juls shares how her agency uses AI agents to streamline reporting, optimize internal workflows, and help clients make data-backed decisions faster.
They dive into how onboarding bottlenecks can be solved with proactive communication, how to make your brand visible in AI-driven search results, and why traditional SEO is no longer enough.
She also gives behind-the-scenes insights into campaign structuring using the marketing funnel, why Meta ads outperformed Google Ads for some clients, and how to build custom dashboards that connect the dots between strategy and data.
If you're a digital marketer, agency owner, or operations lead looking to stay ahead in a rapidly changing AI landscape, this episode is packed with actionable insights.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 03:00: How Juls Uses AI in Operations & Marketing
03:00 - 04:10: Fixing Bottlenecks & Streamlining Tasks
04:10 - 06:00: AI-Powered Reporting That Saves Time
06:00 - 07:30: Smoother Client Onboarding Process
07:30 - 09:00: How Pet Resorts Became Their Niche
09:00 - 10:30: Helping Clients Track Revenue & KPIs
10:30 - 12:15: Preparing for Business Expansion with Data
12:15 - 13:30: How Involved Business Owners Really Are
13:30 - 15:00: Managing Seasonal Campaigns & Services
15:00 - 16:30: How Juls Uses the Full Marketing Funnel
16:30 - 18:00: Why Meta Ads Beat Google for Some Clients
18:00 - 19:30: How All Channels Work Together to Convert
19:30 - 21:00: AI Search Visibility & LLM Conversions
21:00 - 22:45: Using Hidden Pages to Help AI Find You
22:45 - 24:30: Traditional SEO vs AI SEO (What’s Changed)
24:30 - 25:30: Proving Authority with Real Human Content
25:30 - 26:30: New AI Tools Juls Is Excited About
26:30 - 28:00: Using Zip Code & Census Data for Marketing
28:00 - 29:30: SEO in Social & Why Video Content Wins
29:30 - 30:30: Where to Learn More About Juls & Nemedia
30:30 - 31:06: Final Thoughts
https://www.linkedin.com/in/juls-scores/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Austin interviews Dean Steinman, founder and president of Ortho Marketing, a digital agency helping dental and orthodontic practices grow in highly competitive markets.
Dean shares how he stumbled into the dental industry, built a thriving niche agency, and eventually launched a call center to solve the #1 problem plaguing his clients: speed to lead.
You'll hear how his team uses AI, automation, and relentless follow-up to turn cold leads into booked appointments — even when it takes 5+ touchpoints.
Dean unpacks how competition from DSOs and corporate dental chains is changing the game, why personalization matters more than ever, and what differentiates a high-performing marketing campaign in today's landscape.
If you're in the healthcare space, work with local businesses, or want to learn how to scale your service with systems, this one’s for you.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:04: Introduction
01:04 - 02:47: How it all got started
02:47 - 04:45: Why dental marketing is tougher now
04:45 - 05:38: The big mistake practices make
05:38 - 06:56: Fixing it with a call center
06:56 - 08:00: 40% of leads need 5+ follow-ups
08:00 - 10:23: Using AI to respond faster
10:23 - 11:41: Custom messaging for each client
11:41 - 13:02: Matching the right tone
13:02 - 14:59: Human vs AI calls
14:59 - 17:29: Talking cost with patients
17:29 - 18:49: Getting more visibility online
18:49 - 20:19: What makes you stand out
20:19 - 21:27: Why Dean turns down clients
21:27 - 22:40: How Dean gets new clients
22:40 - 24:26: Filming 6 months of content in 1 day
24:26 - 25:12: Letting AI guide your content
25:12 - 26:05: Repurposing one blog 30 ways
26:05 - 27:41: Tools Dean’s excited about
27:41 - 28:53: Final Thoughts
https://www.linkedin.com/in/deansteinman12
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Ryan Ricketts, Search Engine Optimization Consultant at Slicketts Digital, joins us for a real, no-fluff conversation about the biggest marketing struggles small business owners face today.
With 14+ years in the industry and a background in improv comedy, Ryan brings a unique mix of humor and hard-earned insight as he talks about everything from setting realistic expectations and managing tight budgets to how AI is reshaping modern agencies.
He shares why honest communication (even when the data’s not great) builds stronger client relationships, and how telling the right story with your numbers can make all the difference. You’ll also hear smart analogies, like why SEO is more like going to the gym than getting plastic surgery, that simplify complex decisions like choosing between SEO and PPC.
Whether you're a marketer, agency leader, or small business owner, this episode is packed with relatable stories, practical advice, and proven strategies that actually work.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction
01:10 - 02:40: What Ryan Does at Slickits Digital
02:40 - 04:00: Why Small Businesses Struggle With Marketing
04:00 - 06:10: The Real Cost of SEO and Setting Expectations
06:10 - 08:00: How Ryan Talks to New Clients Honestly
08:00 - 10:30: Lean Agencies & The Power of AI
10:30 - 11:30: Why Being a Good Communicator Matters
11:30 - 12:40: Speaking at Brighton SEO: A Dream Come True
12:40 - 14:30: How to Tell the Truth With Bad Data
14:30 - 17:00: Handling Tough Conversations With Clients
17:00 - 18:30: Why Consistency Pays Off in Marketing
18:30 - 20:00: How to Tell Stories With Data
20:00 - 21:30: SEO vs PPC: The Plastic Surgery Analogy
21:30 - 23:00: Explaining SEO Without Confusing Jargon
23:00 - 25:00: Client Case Study: Ranking High With Jogging Content
25:00 - 27:00: Why Long-Tail Keywords Convert Better
27:00 - 28:10: The Problem With Vanity Metrics in SEO
28:10 - 29:10: What Ryan Is Focusing On This Year
29:10 - 30:20: Why SEO Basics Still Matter Most
30:20 - 31:44: Where to Find Ryan + Final Thoughts
https://www.linkedin.com/in/rickettsryan/
https://www.linkedin.com/company/slicketts-digital/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions
In this episode of E-Coffee with Experts, Zach Huffman, Head of Marketing Operations at Summit Media Solutions, pulls back the curtain on what actually drives results in today’s AI-driven marketing world.
From SEO myths to leadership strategies, Zach shares how embracing the “learn, unlearn, relearn” mindset transformed his approach to operations, hiring, and experimentation. He discusses why traditional metrics like backlinks are becoming less relevant in the AI era, how lean, high-intent content is outperforming bloated SEO guides, and what brands need to do to show up in AI search.
Whether you’re a CMO trying to scale or an SEO specialist fighting outdated best practices, this episode delivers hard-earned insights and operational gold.
Zach also predicts where autonomous marketing systems are headed—and why trusting your AI might be the next competitive edge.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: What Zach Does at Summit Media Solutions
01:05 - 02:16: How One Comment Shaped His Leadership Style
02:16 - 03:18: Why “Learn, Unlearn, Relearn” Drives His Success
03:18 - 05:03: Building a Team Culture Around Experimenting
05:03 - 06:13: When Ideas Fail: How His Team Learns From It
06:13 - 07:01: Being Open With Clients About Testing and Results
07:01 - 08:30: What Zach Looks For When Hiring New Marketers
08:30 - 09:14: Letting the Team Prove Themselves With Autonomy
09:14 - 11:13: Rolling Out New Ideas and Getting Team Buy-In
11:13 - 13:00: How AI Is Changing SEO and Content Strategy
13:00 - 14:06: Why Short, Clear Pages Perform Better in AI Search
14:06 - 15:35: How AI and SEO Are Two Separate Channels
15:35 - 17:02: What Clear Messaging Means in the AI Era
17:02 - 18:47: Helping Clients Understand Their Brand Identity
18:47 - 19:27: What Website Structure Matters Most in 2025
19:27 - 20:12: Why TL;DRs Help With Google and AI Ranking
20:12 - 22:06: The Future of Autonomous Marketing Systems
22:06 - 22:25: Final Thoughts
https://www.linkedin.com/in/zachery-huffman-76bb3215a/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, our host Austin talks with Flynn Zaiger, CEO at Online Optimism, about one of the hottest yet most misunderstood marketing platforms, Reddit.
Flynn shares hard-won lessons from building long-term Reddit strategies for clients, why most brands get banned quickly, and how patient, ethical engagement wins citations, trust, and even AIO visibility.
He dives into what Reddit’s algorithm actually rewards, how Reddit threads influence AI Overviews (AIO), and the nuanced art of creating brand and topical subreddits. You’ll also hear why YouTube Shorts are rising, how agencies can’t rely on vanity metrics, and why building a loyal online community still starts offline.
If you’re an SEO, marketer, or agency owner trying to future-proof your strategy and show up where LLMs are pulling data, this is a must-watch.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 02:20: Flynn’s Agency Origin Story & Evolution of Services
02:20 - 04:00: Reddit & Video Marketing: What's Changing for Agencies
04:00 - 06:30: Why Brands Fail on Reddit (And How to Avoid It)
06:30 - 08:20: Building Brand & Topical Subreddits for Long-Term Impact
08:20 - 10:15: Reddit Threads as AIO Fuel: What You Need to Know
10:15 - 12:45: How to Track AIO Citations with Reddit Threads
12:45 - 15:00: Fixing Negative Reddit Threads Without Getting Banned
15:00 - 17:00: Why Gaming Reddit Backfires (And What Works Instead)
17:00 - 19:00: Doing Reddit Keyword Research That Actually Works
19:00 - 21:00: Community Building: From IRL Events to Reddit Strategy
21:00 - 23:00: YouTube Shorts vs Long-Form: Which Should You Use?
23:00 - 26:00: Vanity Metrics vs True Business Outcomes for Agencies
26:00 - 29:45: Sentiment Per Impression: Flynn’s Favourite Reddit Metric
29:45 - 31:15: Final Advice: Don’t Ruin Reddit for Everyone
31:15 - 31:45: Final Thoughts
https://www.linkedin.com/in/flynnzaiger
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, our host Ranmay chats with Dana DiTomaso, Founder & Lead Instructor of Analytics Playbook and President of Kickpoint.
Dana shares how she got started in the early 2000s, what’s changed (a lot), and why she’s now laser-focused on analytics over rankings.
She opens up about common mistakes agencies make when scaling, how to spot red flag clients early, and why obsessing over being “#1 on Google” doesn’t make sense anymore. They also dive into how AI is shaking up search results, why your metrics might be lying to you, and what brands should really focus on in 2025 and beyond.
It’s insightful, honest, and packed with wisdom for anyone in SEO, marketing, or running an agency.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:33: Intro – Meet Dana DiTomaso
00:33 - 01:39: How Dana Got Started in SEO
01:39 - 02:20: Shifting from SEO to Analytics
02:20 - 02:58: Why SEO Is Still Alive
02:58 - 04:03: Speaking at Conferences & Building Your Voice
04:03 - 05:53: Biggest Mistake Agencies Make When Scaling
05:53 - 07:32: Knowing When to Say “No” to Clients
07:32 - 08:44: Why Ranking #1 Isn’t the Goal Anymore
08:44 - 11:21: What Metrics You Should Actually Trust
11:21 - 12:29: How AI Is Changing How People Search
12:29 - 13:27: Teaching AI to Understand Your Brand
13:27 - 14:34: The Future of Analytics & Less Data
14:34 - 15:46: Fun Rapid Fire with Dana
15:46 - 16:00: Final Thoughts & Wrap-Up
https://www.linkedin.com/in/dditomaso/
https://kpplaybook.com/?utm_medium=social&utm_source=linkedin&utm_campaign=showcase+page
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Chad De Lisle, Wizard & VP of Marketing at Disruptive Advertising, reflects on the evolution of marketing since 2007, highlighting key trends and lessons learned along the way.
From the increasing importance of AI in marketing to the rise of short-form video, Chad shares how marketing strategies have shifted to focus more on data-driven decisions, content quality, and connecting metrics to business outcomes.
He discusses the crucial role of ownership and accountability in client relationships and emphasizes the need for continuous learning and experimentation within teams.
If you’re looking to elevate your marketing strategies, understand the human side of client relationships, or embrace the evolving role of AI in your campaigns, this episode is packed with valuable insights for marketers, agency owners, and business leaders.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 The Evolution of Marketing: A Journey Back to 2007
02:46 Lessons from the Trenches: Overcoming Early Career Challenges
05:44 The Importance of Ownership in Marketing
08:28 Building Relationships: The Human Side of Marketing
11:32 Leadership Lessons: Guiding Teams Through Mistakes
14:08 AI and Marketing: Adapting to New Technologies
17:02 The Enduring Importance of Quality Content
18:23 Navigating AI in Content Creation
20:25 Establishing Brand Voice with AI
22:27 Sharpening the Marketing Ax: Continuous Learning
24:53 The Rise of Short-Form Video Content
28:25 Connecting Marketing Metrics to Business Outcomes
https://www.linkedin.com/in/chad-de-lisle
http://disruptiveadvertising.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO.
She unpacks why better reporting trumps better math, especially in the age of AI, and explains why understanding user journey and revenue impact is crucial for modern SEO. Natasha also explores how Google’s E-E-A-T framework is more than just a ranking factor, it’s essential for user trust and brand credibility.
As an educator, she emphasizes teaching critical thinking in SEO over checklist-based execution and offers a bold prediction: AI adoption will be slower than expected.
Whether you're an SEO practitioner or a CMO trying to decode organic strategy, this episode is packed with practical insights and future-facing strategies.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:29: Introduction
00:30 - 02:01: Natasha’s Journey Into SEO
02:02 - 03:48: First SEO Role and Early Lessons
03:49 - 05:15: Speaking at Brighton SEO
05:16 - 07:14: Smarter SEO Reporting in 2025
07:15 - 09:05: The Power of E-E-A-T in SEO
09:06 - 11:11: Teaching SEOs for the AI Future
11:12 - 12:14: AI Predictions and Industry Trends
12:15 - 12:58: Fun Rapid Fire Questions
12:59 - 13:43: Final Thoughts and Wrap-Up
https://www.linkedin.com/in/natashaburtenshawdevries/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Emily Murrah, Director of SEO & Communications at Neon Canvas, breaks down how her team manages SEO for 300+ orthodontic and dental clients, all in the same niche, without falling into content or link-building duplication.
She explains how AI is transforming search behavior, why context is now critical in content, and how her team fosters creativity and differentiation in an industry that’s traditionally seen as “boring.”
Emily also reveals how she’s preparing her clients for AI Overviews, the role of social SEO in the future, and the truth about what’s really working for local link-building in 2025.
If you're a dental professional, marketer, or SEO specialist, this episode is your blueprint for staying ahead in an era of fast-evolving algorithms and generative search engines.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 03:00: Handling 300+ Dental Clients
03:00 - 04:20: Making Content Less Boring
04:20 - 05:50: How She Sparks Creativity
05:50 - 07:00: Why They Started a Podcast
07:00 - 08:45: When Dentists Ask for Help
08:45 - 10:15: Why Niche SEO Actually Works
10:15 - 12:00: How AI Is Changing Search
12:00 - 13:45: Finding What Makes Clients Unique
13:45 - 15:30: Smart Local Link Building Tips
15:30 - 16:30: Why One Strategy Doesn’t Fit All
16:30 - 19:20: The Problem with AI Metrics
19:20 - 21:00: What She’d Do With More Budget
21:00 - 23:45: Why Human Content Still Wins
23:45 - 25:30: How They Measure Success Now
25:30 - 26:45: Advice From Future Emily
26:45 - 27:47: Final Thoughts
https://www.linkedin.com/in/emily--murrah/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Tyler Lane, CEO & Founder at Session Interactive, breaks down what separates winning agencies from the rest.
He shares how his team leverages senior-level experience, real data (not vanity metrics), and deep business immersion to deliver meaningful client outcomes. Tyler and Austin dive deep into strategy-first thinking, avoiding surface-level audits, and building partnerships that go beyond SEO rankings.
Plus, hear how Tyler’s agency integrates consulting, podcasting, and thought leadership to scale reach and revenue while staying nimble in an evolving AI-driven landscape.
If you’re an agency owner, marketer, or just tired of the same recycled advice about digital marketing, you don’t want to miss this conversation.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:10: Why experience gives agencies a major advantage
03:10 - 05:00: How Tyler combines his podcast, consulting, and agency
05:00 - 08:00: The smart way to create and distribute content
08:00 - 10:00: Why breaking silos in marketing is a must
10:00 - 13:00: How to focus on data that actually matters
13:00 - 16:00: The tools and tech stack his agency uses
16:00 - 18:00: Why most clients come to Session Interactive
18:00 - 20:00: Audits vs. real strategy: knowing the difference
20:00 - 23:00: Building deep partnerships, not just delivering services
23:00 - 25:00: Helping clients beyond marketing—into real business growth
25:00 - 28:00: How AI and SEO are evolving fast
28:00 - 30:17: Final thoughts
https://www.linkedin.com/in/tyler-lane-session-interactive
https://sessioninteractive.com/podcast/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-coffee with Experts, Austin sits down with David Hunter, CEO at Local Falcon and Epic Web Studios, a groundbreaking local SEO visibility tool used by over 125,000 businesses.
David reveals how a frustrating pattern in client conversations (“I’m already #1!”) led to the invention of geo grid rank tracking, a visual map that proves how your rankings change based on physical distance.
He shares how integrating AI-driven actionable SEO insights (customized by location, keywords, and competitors) radically cut churn and transformed the product into a true value machine. But even more fascinating is David’s candid story of resisting growth, fearing conflicts of interest between his agency and SaaS, until a Neil Patel keynote flipped his entire mindset.
If you run an agency, offer local SEO, or just want to understand where search, automation, and AI are going, this is the episode you don’t want to miss.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:52: Introduction
00:52 - 02:00: Why local businesses get SEO wrong
02:00 - 03:50: Solving local ranking confusion visually
03:50 - 04:40: Why Users Left Local Falcon in the Early Days
04:40 - 05:45: Turning data into action for customers
05:45 - 07:00: New search, new tracking rules
07:00 - 08:00: How big players started imitating Local Falcon
08:00 - 09:10: Lessons David transferred from services to product
09:10 - 10:45: Foundational values that built both companies
10:45 - 12:30: The Feature David Was Afraid to Launch
12:30 - 14:00: How a Neil Patel Talk Changed Everything
14:00 - 16:00: Why David finally embraced automation
16:00 - 17:30: The Future of the Web
17:30 - 19:20: Blending AI tools with real strategy
19:20 - 22:10: How the Team Uses AI Internally
22:10 - 24:30: Onboarding Done Right
24:30 - 25:45: Why Clients Pivot & How to Adapt
25:45 - 27:00: David’s #1 tip to measure impact and retention
27:00 - 29:00: AI Agents + Google’s Secret Weapon
29:00 - 29:46: Final Thoughts
https://www.linkedin.com/in/davidhuntererie
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, we sit down with Seth Trammell, Director of SEO at KlientBoost to unpack the future of search in the age of Large Language Models (LLMs). From Google’s latest updates to the shift toward user-first strategies, Seth shares sharp insights on content quality, reputation management, structured data, and the evolving role of backlinks.
You’ll hear why Seth believes quality now beats quantity in SEO, how authorship and expertise drive trust, and why structured data like JSON-LD could shape how LLMs surface your brand. He also breaks down how to approach reputation on platforms like Reddit, why building a strong SEO team is non-negotiable, and which outdated link tactics to leave behind.
Whether you’re an SEO strategist, digital marketer, or agency leader, this conversation is packed with actionable strategies to help you stay ahead in an AI-driven search landscape.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00- 02:58: The Impact of AI on SEO
02:58 - 05:12: Traditional SEO: Evolving Strategies
05:12 - 07:35: Quality Over Quantity in Content Creation
07:35 - 10:02: Navigating Google's Spam Update
10:02 - 12:44: Leveraging User-Generated Content
12:44 - 13:56: Building a Strong SEO Team
13:56 - 15:19: Building a Team of Learners
15:19 - 16:41: Foundations of an SEO Program
16:41 - 18:45: The Importance of Technical SEO
18:45 - 20:40: Quality Over Quantity in Backlinks
20:40 - 25:12: Exploring JSON-LD Structured Data
25:12 - 26:20: The Future of Structured Data and LLMs
26:20 - 28:37: Final Thoughts
https://www.linkedin.com/in/seth-trammell-b01b4226
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, host Austin chats with David Wilson, EVP of Digital Marketing & AI at Zozimus - Boston Marketing Agency, about the seismic shifts AI is causing at the top of the marketing funnel.
From SEO to paid ads, David breaks down how ChatGPT, Google’s AI overviews, and other LLMs are reshaping how users discover, compare, and buy products, shortening sales cycles and demanding smarter content strategies.
He explains why marketers must now double down on middle-of-funnel content and comparison-based messaging to stay competitive. You’ll hear how Zozimus uses AI tools to cut over 200 hours of manual work per month and build powerful internal systems like prompt libraries and custom GPTs.
Plus, discover what it really takes to show up in AI models and how to build a culture that embraces AI-first thinking across global teams.
Whether you're a CMO, SEO strategist, or agency leader, this episode will leave you rethinking your approach to lead generation in the age of AI.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:45: AI’s Impact on the Marketing Funnel
00:45 - 02:15: Why Top-of-Funnel SEO Is Dying
02:15 - 03:40: Middle-of-Funnel Content That Converts
03:40 - 05:00: Real-Life Example: Buying a Car With ChatGPT
05:00 - 06:45: How to Show Up in LLMs (Like ChatGPT)
06:45 - 08:10: Structuring Content for AI Visibility
08:10 - 09:20: Foundational SEO Still Matters
09:20 - 10:35: Overlooked Tactic: Internal Linking Done Right
10:35 - 12:00: Building an AI-First Culture at Agencies
12:00 - 13:10: Training Teams on AI Tools & Prompt Design
13:10 - 15:00: GPT Workflows Saving 200+ Hours/Month
15:00 - 16:40: Using AI to Uncover Insights Humans Miss
16:40 - 17:50: How to Measure AEO/GEO Campaign Success
17:50 - 19:20: Why Lead Quality Beats Lead Volume
19:20 - 21:00: Feedback Loops Between Sales & Marketing
21:00 - 22:40: Maintaining Culture in a Remote Global Team
22:40 - 24:00: Operating Systems vs. Building From Scratch
24:00 - 26:00: How CMOs Should Rethink Budgeting With AI
26:00 - 27:15: Audience-First vs. Channel-First Strategy Shift
27:15 - 28:01: Where to Find David Wilson & Zosimus
https://www.linkedin.com/in/wilsondavidr
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, our host Austin chats with Joshua Jacoby, Owner & Operator at My Favorite Web Designs, to dive deep into how AI is changing the world of SEO.
He explains why blindly using AI to write blogs can hurt your rankings, and how Google actually sees AI content. Joshua shares smart ways to use AI tools like Eleven Labs for audio, and breaks down what AI video can and can’t do for your marketing.
He also talks about backlinks, digital PR, and why awards and third-party mentions now carry more weight than ever.
If you’re an SEO manager, agency owner, or small business trying to stay ahead of AI updates and Google’s evolving algorithm, this episode is packed with real, honest advice. You’ll hear how Joshua approaches SEO strategy in 2025, the biggest client mistakes he sees, and how to redesign a website without losing your rankings.
It’s all about quality, trust, and making SEO work for your business, not just chasing traffic. Tune in for a refreshing conversation that’s clear, practical, and full of takeaways you can actually use.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:25: Introduction
00:25 - 01:35: Why AI-Generated Blogs Hurt Rankings
01:35 - 03:00: Google’s Real View on AI Content
03:00 - 04:18: Catching Writers Using AI Tools
04:18 - 06:00: Using Eleven Labs for AI Voiceovers
06:00 - 07:35: What AI Video Tools Get Wrong
07:35 - 09:29: Visual Assets That Help You Rank
09:29 - 10:51: AI Infographics Still Fall Short
10:51 - 13:00: Backlink Strategy for LLMs and AI
13:00 - 15:21: Awards, Press & Authority Signals
15:21 - 16:52: Talking ROI With Clients Who “Don’t Get SEO”
16:52 - 18:48: Why Educated Clients Are Now the Best
18:48 - 21:50: Where His Agency Finds New Clients
21:50 - 23:01: Web Design vs Monthly Marketing Revenue
23:01 - 26:12: Smart Site Redesigns Without Losing Rankings
26:12 - 28:10: Boosting Conversions With Modern CTAs
28:10 - 29:52: Social Proof & AI Brand Mentions Matter
29:52 - 30:23: AI SEO Battles in Competitive Industries
30:23 - 30:45: Final Thoughts
https://www.linkedin.com/in/joshjacoby
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode, our host Austin chats with Rahul Alim, President & CEO at Custom Creatives. He shares how walking out of his job and making sales calls from a parking lot turned into building Custom Creatives and scaling Thinker AI to six-figure months.
Rahul breaks down how agency owners can escape burnout, hire smarter, and sell faster. He reveals the biggest hiring mistakes that cost him years, the reporting frameworks that keep his global team aligned, and how he trains staff to think, not just execute.
You’ll also hear the real story behind thinkrr.ai’s explosive growth, from leveraging a warm network to onboarding clients with the product itself. Whether you're a solo founder, agency leader, or marketing exec, this episode is packed with actionable strategies and sharp insights.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:33: Introduction
01:33 - 03:00: Why He Quit His Job to Start His Own Agency
03:00 - 04:30: Building a Global Team That Actually Performs
04:30 - 06:20: Communication & Reporting Frameworks That Drive Speed
06:20 - 09:10: Teaching Your Team How to Think, Not Just Do
09:10 - 11:00: His Biggest Hiring Mistakes (And What They Cost Him)
11:00 - 12:55: How He Prices Services to Afford Better Talent
12:55 - 14:10: Smart Sales Compensation Models That Work
14:10 - 15:20: Inside His Lean, Hybrid Sales Team Structure
15:20 - 17:00: Discovering & Partnering in Thinker AI
17:00 - 18:50: From $2K to $100K Months with One Product
18:50 - 20:15: Affiliate Marketing: How to Reward Referrals Right
20:15 - 22:00: Cold Calling vs Warm Outreach: What Still Works
22:00 - 24:00: Sales KPIs He Learned at Realtor.com
24:00 - 26:00: Coaching Agency Owners to Close More Sales
26:00 - 28:00: Using Voice AI to Close & Onboard Clients
28:00 - 29:10: Buyer Journeys, Content & Speed to Sale
29:10 - 31:00: Future Tech Bets: Voice AI & Virtual Reality
31:00 - 32:18: Why Instant Response Wins More Clients
32:18 - 33:07: Final Thoughts
https://www.linkedin.com/in/rahulalim/
https://rahul.digital/book-rahul
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, our host Austin sits down with Todd VanDuzer, Co-Founder & Owner of two medical practices (Natural Med Doc & 12 Vein Clinics) across the United States.
Todd shares his incredible journey from starting a small tutoring company in high school and living out of a van, to building a nationwide medical-marketing empire. He opens up about the lessons learned along the way, from mastering local SEO and Google Ads to building systems, finding the right partners, and scaling profitably.
Todd also explains why focus beats fancy branding, how to identify bottlenecks that hold your business back, and why following the “profit first” mindset is key to long-term success. He dives into his approach to short-term versus long-term growth, when to use AI and automation, and how to keep your business moving forward every quarter with clear, realistic goals.
Whether you’re an entrepreneur, agency owner, or small-business marketer, this episode is packed with practical insights and real-world strategies to help you grow your business, make smarter decisions, and build real freedom through entrepreneurship.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Welcome and introduction
01:00 - 05:00: How Todd started his first business and learned marketing
05:00 - 08:30: From a tutoring company to owning vein clinics across the U.S.
08:30 - 11:00: Local SEO tips that work for small businesses
11:00 - 15:00: Building systems, staying focused, and using Traction
15:00 - 17:00: Finding the right business partner
17:00 - 20:00: Short-term wins vs. long-term brand growth
20:00 - 25:00: Using AI and automation the smart way
25:00 - 29:30: Lessons from early mistakes and managing money
29:30 - 31:34: Final advice and key takeaways for entrepreneurs
https://www.linkedin.com/in/toddvanduzer/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, Jeff Kaufman, Vice President at L2TMedia, shares the critical role first-party data plays in driving real dealership growth, and why most dealers are still underutilizing it.
Jeff breaks down the difference between first-party and third-party data, revealing how car dealerships can capture high-intent leads through owned data sources like CRMs, websites, and service transactions.
We also discuss how AI is changing the game (and where it falls short), how Google’s AI Overviews are impacting paid and organic traffic, and the KPIs that still matter most in 2025.
Whether you're in automotive marketing or just want to understand how to connect data to ROI, this episode is packed with actionable insight. From EV trends to Gen Z buyer behavior, Jeff explains how to spot signals that still convert, and how smart dealers are using that knowledge to future-proof their strategy.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:25: Introduction
00:25 - 01:38: The Power of First-Party Data for Car Dealerships
01:38 - 03:17: First vs. Third Party Data: What Dealers Must Know
03:17 - 05:29: Where First-Party Data Comes From and Why It’s Valuable
05:29 - 07:13: AI in Automotive: Opportunity or Obstacle?
07:13 - 08:41: Why AI Won’t Replace Strategy in Car Sales
08:41 - 10:08: Turning Internal Tools into Marketable Products
10:08 - 12:08: Buying Signals That Still Work in 2025
12:08 - 14:06: The EV Shift: Costs, Rebates & Consumer Mindset
14:06 - 15:10: Can Low-Cost EVs Disrupt the U.S. Market?
15:10 - 16:55: Google, LLMs, and the Future of Search Behavior
16:55 - 18:42: How Paid Search is Changing with AI Overviews
18:42 - 19:50: Why Paid Impressions Are Down (and What to Do)
19:50 - 21:07: Metrics That Matter: Conversion Rate vs. CPC
21:07 - 22:32: What Dealers Need from Marketing Teams
22:32 - 24:10: Lessons from 2020: Always Keep Advertising
24:10 - 25:14: Why First-Party Targeting is Still King
25:14 - 26:33: Final Thoughts
https://www.linkedin.com/in/jeffskaufman
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of E-Coffee with Experts, host Austin sits down with Laura Silvestre, SEO Project Management at Thryv, to talk all things SEO in 2025, from evolving content strategies to the ethical use of AI in digital marketing.
Laura shares what’s no longer working (hint: publishing blogs alone won’t cut it), and how Thryv’s global SEO team is using AI tools, FAQ-based optimization, and real engagement metrics to drive visibility for clients across diverse industries and regions.
She explains why micro-moments and phrasing matter more than ever, how Thryv’s custom-built AI and SEO platforms streamline workflows, and how her team balances creativity with performance.
If you're a practitioner or marketing leader navigating the chaos of modern SEO, this episode is full of honest, tactical insights.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:36: Introduction
00:36 - 01:31: Laura’s Journey Into SEO at Thrive
01:31 - 02:30: Data vs. Creativity – What Drives SEO Results
02:30 - 03:54: What’s Changed in SEO Since 2025
03:54 - 04:45: FAQs, Benefit Sections & Modern Ranking Signals
04:45 - 06:28: The Power of Phrasing & Audience Language
06:28 - 06:46: Are CTAs Still Effective in SEO Content?
06:46 - 08:05: How Thrive Uses AI for Content & Optimization
08:05 - 09:45: Thrive’s Internal AI vs. Public AI Tools
09:45 - 11:21: Thrive’s Customer Experience & Core Values
11:21 - 12:30: Who Laura Works With – From CEOs to Teams
12:30 - 13:39: Budget Cuts? Where to Focus SEO Investment
13:39 - 15:41: Measuring SEO: Rankings vs. Engagement Metrics
15:41 - 17:31: Future of SEO – AI, Voice Search & Micro-Moments
17:31 - 18:44: Social Media, Reviews & Visibility
18:44 - 19:47: Thrive’s Remote Culture & Team Collaboration
19:47 - 20:27: Laura’s Go-To SEO Tools & Final Thoughts
https://www.linkedin.com/in/laura-silvestre-5997101b3
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
In this episode of e-Coffee with Experts, host Ranmay sits down with Jean-Guy Leconte, Director of SEO at AT&T, to dive into the evolution of SEO over the past two decades and where it’s heading in 2025 and beyond. With 24 years of hands-on experience, Jean shares his journey from the early days of AltaVista and Ask Jeeves, to leading SEO at global enterprises like Verizon and now AT&T.
He reveals how enterprise SEO teams handle millions of pages, why building SEO as a foundational layer is critical, and how hygiene metrics can be just as important as growth metrics. Jean also unpacks how to translate technical SEO into business language that resonates with executives, boiling it all down to one question: “Are we making money?”
The conversation dives deep into AI, large language models, and the growing role of generative engines. Jean offers his take on whether AI will replace Google, why SEO is still alive, and how brands should prepare for future shifts in search behavior. Plus, he shares his candid thoughts on backlinks, brand authority, and why AT&T’s approach to link building is very different from smaller companies.
If you’re curious about the future of SEO, enterprise strategies, and how AI is reshaping search, this episode is packed with insights you won’t want to miss.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 02:10: How Jean-Guy Leconte Accidentally Fell Into SEO
02:10 - 04:30: Early Days of SEO – Black Hat to Big Brands
04:30 - 06:00: Landing at AT&T & The Hustle Story
06:00 - 08:00: How Do You SEO Millions of Pages?
08:00 - 10:00: Turning Data Into Business Results
10:00 - 12:30: AI, LLMs & What’s Next for Search
12:30 - 14:25: Backlinks – Dead or Still Super Important?
14:25 - 16:00: Predictions for SEO in 2026
16:00 - 16:30: Final Thoughts
https://www.linkedin.com/in/jean-guy-leconte-7342941/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
