Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, Austin interviews Dean Steinman, founder and president of Ortho Marketing, a digital agency helping dental and orthodontic practices grow in highly competitive markets.
Dean shares how he stumbled into the dental industry, built a thriving niche agency, and eventually launched a call center to solve the #1 problem plaguing his clients: speed to lead.
You'll hear how his team uses AI, automation, and relentless follow-up to turn cold leads into booked appointments — even when it takes 5+ touchpoints.
Dean unpacks how competition from DSOs and corporate dental chains is changing the game, why personalization matters more than ever, and what differentiates a high-performing marketing campaign in today's landscape.
If you're in the healthcare space, work with local businesses, or want to learn how to scale your service with systems, this one’s for you.
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In this episode, we discuss:
00:00 - 01:04: Introduction
01:04 - 02:47: How it all got started
02:47 - 04:45: Why dental marketing is tougher now
04:45 - 05:38: The big mistake practices make
05:38 - 06:56: Fixing it with a call center
06:56 - 08:00: 40% of leads need 5+ follow-ups
08:00 - 10:23: Using AI to respond faster
10:23 - 11:41: Custom messaging for each client
11:41 - 13:02: Matching the right tone
13:02 - 14:59: Human vs AI calls
14:59 - 17:29: Talking cost with patients
17:29 - 18:49: Getting more visibility online
18:49 - 20:19: What makes you stand out
20:19 - 21:27: Why Dean turns down clients
21:27 - 22:40: How Dean gets new clients
22:40 - 24:26: Filming 6 months of content in 1 day
24:26 - 25:12: Letting AI guide your content
25:12 - 26:05: Repurposing one blog 30 ways
26:05 - 27:41: Tools Dean’s excited about
27:41 - 28:53: Final Thoughts
https://www.linkedin.com/in/deansteinman12
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
