In this episode of E-Coffee with Experts, Austin Willman sits down with Juls Scores, Director of Marketing & Operations at Nehmedia, to break down how AI is reshaping digital marketing and operations, especially for small businesses and pet resorts.

Juls shares how her agency uses AI agents to streamline reporting, optimize internal workflows, and help clients make data-backed decisions faster.

They dive into how onboarding bottlenecks can be solved with proactive communication, how to make your brand visible in AI-driven search results, and why traditional SEO is no longer enough.

She also gives behind-the-scenes insights into campaign structuring using the marketing funnel, why Meta ads outperformed Google Ads for some clients, and how to build custom dashboards that connect the dots between strategy and data.

If you're a digital marketer, agency owner, or operations lead looking to stay ahead in a rapidly changing AI landscape, this episode is packed with actionable insights.

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In this episode, we discuss:

00:00 - 01:30: Introduction

01:30 - 03:00: How Juls Uses AI in Operations & Marketing

03:00 - 04:10: Fixing Bottlenecks & Streamlining Tasks

04:10 - 06:00: AI-Powered Reporting That Saves Time

06:00 - 07:30: Smoother Client Onboarding Process

07:30 - 09:00: How Pet Resorts Became Their Niche

09:00 - 10:30: Helping Clients Track Revenue & KPIs

10:30 - 12:15: Preparing for Business Expansion with Data

12:15 - 13:30: How Involved Business Owners Really Are

13:30 - 15:00: Managing Seasonal Campaigns & Services

15:00 - 16:30: How Juls Uses the Full Marketing Funnel

16:30 - 18:00: Why Meta Ads Beat Google for Some Clients

18:00 - 19:30: How All Channels Work Together to Convert

19:30 - 21:00: AI Search Visibility & LLM Conversions

21:00 - 22:45: Using Hidden Pages to Help AI Find You

22:45 - 24:30: Traditional SEO vs AI SEO (What’s Changed)

24:30 - 25:30: Proving Authority with Real Human Content

25:30 - 26:30: New AI Tools Juls Is Excited About

26:30 - 28:00: Using Zip Code & Census Data for Marketing

28:00 - 29:30: SEO in Social & Why Video Content Wins

29:30 - 30:30: Where to Learn More About Juls & Nemedia

30:30 - 31:06: Final Thoughts

 Connect with Juls Scores

 https://www.linkedin.com/in/juls-scores/

 https://www.nehmedia.com/

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