In this episode, our host Austin chats with Rahul Alim, President & CEO at Custom Creatives. He shares how walking out of his job and making sales calls from a parking lot turned into building Custom Creatives and scaling Thinker AI to six-figure months.

Rahul breaks down how agency owners can escape burnout, hire smarter, and sell faster. He reveals the biggest hiring mistakes that cost him years, the reporting frameworks that keep his global team aligned, and how he trains staff to think, not just execute.

You’ll also hear the real story behind thinkrr.ai’s explosive growth, from leveraging a warm network to onboarding clients with the product itself. Whether you're a solo founder, agency leader, or marketing exec, this episode is packed with actionable strategies and sharp insights.

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In this episode, we discuss:

00:00 - 01:33: Introduction

01:33 - 03:00: Why He Quit His Job to Start His Own Agency

03:00 - 04:30: Building a Global Team That Actually Performs

04:30 - 06:20: Communication & Reporting Frameworks That Drive Speed

06:20 - 09:10: Teaching Your Team How to Think, Not Just Do

09:10 - 11:00: His Biggest Hiring Mistakes (And What They Cost Him)

11:00 - 12:55: How He Prices Services to Afford Better Talent

12:55 - 14:10: Smart Sales Compensation Models That Work

14:10 - 15:20: Inside His Lean, Hybrid Sales Team Structure

15:20 - 17:00: Discovering & Partnering in Thinker AI

17:00 - 18:50: From $2K to $100K Months with One Product

18:50 - 20:15: Affiliate Marketing: How to Reward Referrals Right

20:15 - 22:00: Cold Calling vs Warm Outreach: What Still Works

22:00 - 24:00: Sales KPIs He Learned at Realtor.com

24:00 - 26:00: Coaching Agency Owners to Close More Sales

26:00 - 28:00: Using Voice AI to Close & Onboard Clients

28:00 - 29:10: Buyer Journeys, Content & Speed to Sale

29:10 - 31:00: Future Tech Bets: Voice AI & Virtual Reality

31:00 - 32:18: Why Instant Response Wins More Clients

32:18 - 33:07: Final Thoughts

 Connect with Rahul Alim

 https://www.linkedin.com/in/rahulalim/

 https://rahul.digital/book-rahul

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