Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, host Austin chats with David Wilson, EVP of Digital Marketing & AI at Zozimus - Boston Marketing Agency, about the seismic shifts AI is causing at the top of the marketing funnel.
From SEO to paid ads, David breaks down how ChatGPT, Google’s AI overviews, and other LLMs are reshaping how users discover, compare, and buy products, shortening sales cycles and demanding smarter content strategies.
He explains why marketers must now double down on middle-of-funnel content and comparison-based messaging to stay competitive. You’ll hear how Zozimus uses AI tools to cut over 200 hours of manual work per month and build powerful internal systems like prompt libraries and custom GPTs.
Plus, discover what it really takes to show up in AI models and how to build a culture that embraces AI-first thinking across global teams.
Whether you're a CMO, SEO strategist, or agency leader, this episode will leave you rethinking your approach to lead generation in the age of AI.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:45: AI’s Impact on the Marketing Funnel
00:45 - 02:15: Why Top-of-Funnel SEO Is Dying
02:15 - 03:40: Middle-of-Funnel Content That Converts
03:40 - 05:00: Real-Life Example: Buying a Car With ChatGPT
05:00 - 06:45: How to Show Up in LLMs (Like ChatGPT)
06:45 - 08:10: Structuring Content for AI Visibility
08:10 - 09:20: Foundational SEO Still Matters
09:20 - 10:35: Overlooked Tactic: Internal Linking Done Right
10:35 - 12:00: Building an AI-First Culture at Agencies
12:00 - 13:10: Training Teams on AI Tools & Prompt Design
13:10 - 15:00: GPT Workflows Saving 200+ Hours/Month
15:00 - 16:40: Using AI to Uncover Insights Humans Miss
16:40 - 17:50: How to Measure AEO/GEO Campaign Success
17:50 - 19:20: Why Lead Quality Beats Lead Volume
19:20 - 21:00: Feedback Loops Between Sales & Marketing
21:00 - 22:40: Maintaining Culture in a Remote Global Team
22:40 - 24:00: Operating Systems vs. Building From Scratch
24:00 - 26:00: How CMOs Should Rethink Budgeting With AI
26:00 - 27:15: Audience-First vs. Channel-First Strategy Shift
27:15 - 28:01: Where to Find David Wilson & Zosimus
https://www.linkedin.com/in/wilsondavidr
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
