Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, host Austin sits down with Laura Silvestre, SEO Project Management at Thryv, to talk all things SEO in 2025, from evolving content strategies to the ethical use of AI in digital marketing.
Laura shares what’s no longer working (hint: publishing blogs alone won’t cut it), and how Thryv’s global SEO team is using AI tools, FAQ-based optimization, and real engagement metrics to drive visibility for clients across diverse industries and regions.
She explains why micro-moments and phrasing matter more than ever, how Thryv’s custom-built AI and SEO platforms streamline workflows, and how her team balances creativity with performance.
If you're a practitioner or marketing leader navigating the chaos of modern SEO, this episode is full of honest, tactical insights.
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https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:36: Introduction
00:36 - 01:31: Laura’s Journey Into SEO at Thrive
01:31 - 02:30: Data vs. Creativity – What Drives SEO Results
02:30 - 03:54: What’s Changed in SEO Since 2025
03:54 - 04:45: FAQs, Benefit Sections & Modern Ranking Signals
04:45 - 06:28: The Power of Phrasing & Audience Language
06:28 - 06:46: Are CTAs Still Effective in SEO Content?
06:46 - 08:05: How Thrive Uses AI for Content & Optimization
08:05 - 09:45: Thrive’s Internal AI vs. Public AI Tools
09:45 - 11:21: Thrive’s Customer Experience & Core Values
11:21 - 12:30: Who Laura Works With – From CEOs to Teams
12:30 - 13:39: Budget Cuts? Where to Focus SEO Investment
13:39 - 15:41: Measuring SEO: Rankings vs. Engagement Metrics
15:41 - 17:31: Future of SEO – AI, Voice Search & Micro-Moments
17:31 - 18:44: Social Media, Reviews & Visibility
18:44 - 19:47: Thrive’s Remote Culture & Team Collaboration
19:47 - 20:27: Laura’s Go-To SEO Tools & Final Thoughts
https://www.linkedin.com/in/laura-silvestre-5997101b3
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
