In this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO.

She unpacks why better reporting trumps better math, especially in the age of AI, and explains why understanding user journey and revenue impact is crucial for modern SEO. Natasha also explores how Google’s E-E-A-T framework is more than just a ranking factor, it’s essential for user trust and brand credibility.

As an educator, she emphasizes teaching critical thinking in SEO over checklist-based execution and offers a bold prediction: AI adoption will be slower than expected.

Whether you're an SEO practitioner or a CMO trying to decode organic strategy, this episode is packed with practical insights and future-facing strategies.

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In this episode, we discuss:

00:00 - 00:29: Introduction

00:30 - 02:01: Natasha’s Journey Into SEO

02:02 - 03:48: First SEO Role and Early Lessons

03:49 - 05:15: Speaking at Brighton SEO

05:16 - 07:14: Smarter SEO Reporting in 2025

07:15 - 09:05: The Power of E-E-A-T in SEO

09:06 - 11:11: Teaching SEOs for the AI Future

11:12 - 12:14: AI Predictions and Industry Trends

12:15 - 12:58: Fun Rapid Fire Questions

12:59 - 13:43: Final Thoughts and Wrap-Up

 Connect with Natasha Burtenshaw-deVries

 https://www.linkedin.com/in/natashaburtenshawdevries/

 https://flywheel.digital/

 Subscribe to Digital Web Solutions

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