Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, Emily Murrah, Director of SEO & Communications at Neon Canvas, breaks down how her team manages SEO for 300+ orthodontic and dental clients, all in the same niche, without falling into content or link-building duplication.
She explains how AI is transforming search behavior, why context is now critical in content, and how her team fosters creativity and differentiation in an industry that’s traditionally seen as “boring.”
Emily also reveals how she’s preparing her clients for AI Overviews, the role of social SEO in the future, and the truth about what’s really working for local link-building in 2025.
If you're a dental professional, marketer, or SEO specialist, this episode is your blueprint for staying ahead in an era of fast-evolving algorithms and generative search engines.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 03:00: Handling 300+ Dental Clients
03:00 - 04:20: Making Content Less Boring
04:20 - 05:50: How She Sparks Creativity
05:50 - 07:00: Why They Started a Podcast
07:00 - 08:45: When Dentists Ask for Help
08:45 - 10:15: Why Niche SEO Actually Works
10:15 - 12:00: How AI Is Changing Search
12:00 - 13:45: Finding What Makes Clients Unique
13:45 - 15:30: Smart Local Link Building Tips
15:30 - 16:30: Why One Strategy Doesn’t Fit All
16:30 - 19:20: The Problem with AI Metrics
19:20 - 21:00: What She’d Do With More Budget
21:00 - 23:45: Why Human Content Still Wins
23:45 - 25:30: How They Measure Success Now
25:30 - 26:45: Advice From Future Emily
26:45 - 27:47: Final Thoughts
https://www.linkedin.com/in/emily--murrah/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
