In this episode of E-Coffee with Experts, we sit down with Seth Trammell, Director of SEO at KlientBoost to unpack the future of search in the age of Large Language Models (LLMs). From Google’s latest updates to the shift toward user-first strategies, Seth shares sharp insights on content quality, reputation management, structured data, and the evolving role of backlinks.

You’ll hear why Seth believes quality now beats quantity in SEO, how authorship and expertise drive trust, and why structured data like JSON-LD could shape how LLMs surface your brand. He also breaks down how to approach reputation on platforms like Reddit, why building a strong SEO team is non-negotiable, and which outdated link tactics to leave behind.

Whether you’re an SEO strategist, digital marketer, or agency leader, this conversation is packed with actionable strategies to help you stay ahead in an AI-driven search landscape.

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In this episode, we discuss:

00:00- 02:58: The Impact of AI on SEO

02:58 - 05:12: Traditional SEO: Evolving Strategies

05:12 - 07:35: Quality Over Quantity in Content Creation

07:35 - 10:02: Navigating Google's Spam Update

10:02 - 12:44: Leveraging User-Generated Content

12:44 - 13:56: Building a Strong SEO Team

13:56 - 15:19: Building a Team of Learners

15:19 - 16:41: Foundations of an SEO Program

16:41 - 18:45: The Importance of Technical SEO

18:45 - 20:40: Quality Over Quantity in Backlinks

20:40 - 25:12: Exploring JSON-LD Structured Data

25:12 - 26:20: The Future of Structured Data and LLMs

26:20 - 28:37: Final Thoughts

 CONNECT WITH SETH TRAMMELL

 https://www.linkedin.com/in/seth-trammell-b01b4226

 https://www.klientboost.com

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