We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.

I recently produced a Bite Size pod about public diplomacy. One way this could be done effectively was to embrace digital communications. I want to present a masterclass on how to do this, courtesy of the Japanese ambassador to the UK. It is an example that all leaders could embrace, in politics and government, business or charities.

A robust qualification system has become increasingly important in the UK public relations industry. As public relations evolves from a tactical communication role to strategic management, recognised qualifications play a crucial role in building trust, enhancing careers, and elevating the profession.

You may have seen it. You may be doing it. The trend of lowercase typing has become a significant cultural phenomenon among younger generations, particularly Gen Z. This deliberate choice to forgo capital letters in digital communication has evolved from a simple stylistic preference into a meaningful form of expression with specific connotations.

Public diplomacy is a nation’s strategic efforts to shape international perceptions, foster mutual understanding, and advance foreign policy goals by engaging directly with foreign publics.

This post won’t improve your PR/comms. However, it has some fascinating facts that will amaze (or bore) people in your network or down the pub! It is about how time is represented in communications work.

We look at how to create content that works with present-day search engines, both traditional and AI-powered, using Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.

An organisation's Tone of Voice should be friendly, clear, and to the point. Employees should be advised to “say it in the shortest way you can”, “use language real people use”, and “sound human, not corporate”. We use Network Rail's Tone of Voice guidance to illustrate good practice.

Podcasts in the UK have become a mainstream media format. We use up-to-date research to look at the reach of podcasts in the UK, benchmarks to determine how well a podcast is performing, the equipment and software needed to podcast, length of episode and format.

Despite the trend toward more visual communication, writing is still a necessary skill in public relations. Clarity, simplicity, and precision in writing make for inclusive and accessible communications. In a 1946 essay on Politics and the English Language, George Orwell, the author and broadcaster, outlined six elementary rules of writing. These rules have stood the test of time. We explore these rules that have stood the test of time.

This phrase from 1911 describes a single image that could impart complex ideas, emotions or messages more effectively than a lengthy written description. It also conveys the work of Oliviero Toscani, the Italian photographer renowned for his provocative and socially charged imagery, who revolutionised advertising and visual communication through his bold campaigns.

My predictions for 2025 that touch on Public Relations, communications and media. Happy New Year!

I help my PR apprentices map their employers' corporate identities using the Birkigt, Stadler, and Funck model. It is a neat way to understand strategy, reputation, and history. I explain how it works, with examples, in this episode.

Think, Feel, Do is a well-known marketing model for designing advertising content. Is it relevant to Public Relations? Yes! We will look at what this model means and use examples of its application in PR campaigns.

As professional communicators, how can we counter misinformation and disinformation? It is our ethical duty to society to counter mis- and disinformation. We look at recent case studies.

The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.

The mass exodus from X (Twitter) to Bluesky has been the talk of the week among UK PR and comms people. Never one to be left behind, I joined them.

We often use a ‘one size fits all’ approach in public relations work. Yet research shows there are distinct differences between the age groups. We look at the differences between Gen X, Millennials, Gen X and Baby Boomers in terms of the types of content they engage with and their use of social media.

What is a journalist looking for in a news story? Understanding this can help public relations practitioners craft media pitches and press releases. In 2001, Tony Harcup and Deirdre O’Neill published their seminal research on UK news values. They updated the research in 2016. We discuss the relevance of this to public relations practice.

We look at the history of blogging and thought leadership and discuss how these two different but similar forms of communication content can be used in Public Relations.