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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
A robust qualification system has become increasingly important in the UK public relations industry. As public relations evolves from a tactical communication role to strategic management, recognised qualifications play a crucial role in building trust, enhancing careers, and elevating the profession.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
