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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
This phrase from 1911 describes a single image that could impart complex ideas, emotions or messages more effectively than a lengthy written description. It also conveys the work of Oliviero Toscani, the Italian photographer renowned for his provocative and socially charged imagery, who revolutionised advertising and visual communication through his bold campaigns.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
