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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
What is a journalist looking for in a news story? Understanding this can help public relations practitioners craft media pitches and press releases. In 2001, Tony Harcup and Deirdre O’Neill published their seminal research on UK news values. They updated the research in 2016. We discuss the relevance of this to public relations practice.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
