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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
We look at how to create content that works with present-day search engines, both traditional and AI-powered, using Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
