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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
You may have seen it. You may be doing it. The trend of lowercase typing has become a significant cultural phenomenon among younger generations, particularly Gen Z. This deliberate choice to forgo capital letters in digital communication has evolved from a simple stylistic preference into a meaningful form of expression with specific connotations.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.