All content for Bite Size Comms is the property of Alan Anstead and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
The simple answer is that they are both sensemakers, innovative and not frightened to try a new approach. We explore the marketing and communications approach of both Asda supermarket and Jaguar car manufacturer.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
