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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
Despite the trend toward more visual communication, writing is still a necessary skill in public relations. Clarity, simplicity, and precision in writing make for inclusive and accessible communications. In a 1946 essay on Politics and the English Language, George Orwell, the author and broadcaster, outlined six elementary rules of writing. These rules have stood the test of time. We explore these rules that have stood the test of time.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
