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We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
We often use a ‘one size fits all’ approach in public relations work. Yet research shows there are distinct differences between the age groups. We look at the differences between Gen X, Millennials, Gen X and Baby Boomers in terms of the types of content they engage with and their use of social media.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.