If you’ve ever said, “I know what to do… I just don’t do it”—this one’s for you.
In this episode, we dig into the invisible driver behind your choices: beliefs. Not affirmations. Not mantras. We’re talking about the deep-rooted stories you tell yourself about who you are, what you’re capable of, and why change feels so damn hard—even when you want it.
You’ll learn:
Where your beliefs actually come from
Why they shape your food, fitness and mindset more than willpower ever will
And how to start changing them without turning into a motivational quote machine
This is about identity, self-sabotage, and the thoughts running the show behind your habits. You don’t need to be more disciplined—you need to believe something different.
Access the 5 Day Mindset Reset course here: https://www.sustainnutrition.co.uk/5-day-ee-reboot
Calories are just units of energy, right?
So technically, 300 calories of doughnut is the same as 300 calories of chicken breast.
...
Except your body definitely doesn’t treat them the same.
In this episode, we break down what a calorie actually is, why “a calorie is a calorie” isn’t the full story, and how things like food quality, digestion, satiety, and the thermic effect of food change the game.
You’ll learn:
Why protein burns more calories just by being digested
What doughnuts and downhill miles have in common
How food choices affect energy, hunger, mood, and health—not just weight
If you’ve ever been confused by calorie talk (or tired of the extremes), this episode is your science-backed, nonsense-free explainer.
It’s been 10 years since we started Sustain—and no, we can’t quite believe it either.
In this episode, we’re taking you behind the scenes of how it all began: the awkward early days, the things we got wildly wrong, the flops, the wins, and the surprisingly meaningful moments that kept us going.
If you’ve ever wondered what it actually takes to build something that lasts—this is the honest version. No marketing gloss, no humblebrags. Just two business partners telling the truth about 10 years of coaching, chaos, and figuring it out as we go.
We talk:
Where it all started (spoiler: not glam)
What nearly broke us (emotionally and financially)
What we’d do differently—and what we’d never change
Why Sustain still exists—and what’s next
Lighthearted, a little messy, and full of the real stuff no one puts on their About Page.
In this powerful episode, performance coach Phil Learney breaks down one of the most underrated drivers of your health, energy, and body composition — sleep.
We dive into why poor sleep affects everything from your metabolism and cravings to your focus, mood, and recovery — and how most of us are compensating for exhaustion rather than truly fixing it.
Phil shares science-backed insights on:
The real reasons you wake up tired (and what’s happening to your nervous system)
Why caffeine, alcohol, and “catching up” on weekends might be making things worse
The powerful connection between sleep, stress, and weight gain
Simple, actionable steps to improve your sleep quality, consistency, and energy
Whether you’re constantly tired, relying on caffeine to get through the day, or struggling with motivation, this conversation will help you understand what’s really going on — and how to build the foundations of better sleep, better health, and better results.
🎧 Tune in and learn how small shifts in your sleep routine can transform your energy, focus, and fat loss — without needing to overhaul your life.
Joe Wicks’ Killer Bar documentary made headlines for exposing the dangers of ultra-processed foods — but did it tell the full story?
In this episode, I break down the big claims from the show one by one, separating fear from fact.
We’ll talk about what’s true, what’s misleading, and why scaring people about food rarely leads to lasting change.
You’ll learn:
The real link between ultra-processed foods and poor health (and what the data actually shows)
Why additives like sweeteners and emulsifiers aren’t the villains they’re made out to be
How to spot “health halo” marketing that manipulates your food choices
And most importantly — how to build awareness, confidence, and balance without fear or guilt
If you’re tired of extremes and just want to understand how to eat well in the real world, this one’s for you.
Listen now — and discover why empowerment, not fear, creates lasting change.
In this episode, we cut through the noise around ultra-processed foods: no fear-mongering, no fluff.
You’ll learn what ultra-processed foods actually are, why they’re so hard to “moderate,” and how they affect your hunger, cravings, and long-term health—not just because of calories, but because of how they’re designed.
We also unpack the real science behind ingredients vs. calorie intake, and give you clear, practical strategies to eat in a way that supports your body without falling into food obsession or guilt.
This one’s all about awareness—not perfection. And trust me, you’ll never look at your snack cupboard the same way again.
You’re doing great… until you’re not.
You fall “off track,” say screw it, and spiral—again.
Sound familiar?
In this episode, we unpack what actually causes self-sabotage (hint: it’s not laziness or lack of willpower). You’ll learn why your brain pulls the plug just when things start going well, what you’re really trying to protect yourself from, and how to interrupt the cycle without shame or starting over for the 87th time.
If you’ve ever felt like there’s “two versions” of you fighting for control—this one’s for you.
GLP-1 medications like Ozempic and Wegovy are making headlines for fast, dramatic weight loss. But here’s the uncomfortable question—are we just reliving The Biggest Loser era in injectable form?
In this episode, we break down the eerie similarities: short-term success, appetite suppression, rapid weight loss… followed by a return to real life where nothing about your mindset or identity has changed.
GLP-1s can be helpful for those facing serious health risks, but if they’re not supported by deep, long-term behaviour and belief shifts? The old patterns come back—with interest.
If you’re on this journey or considering it, this episode is your reality check (minus the shame).
Food freedom gets thrown around a lot—usually next to a stack of pancakes and a hashtag. But real food freedom? It’s messier, braver, and so much more powerful than just “eating whatever you want.”
In this episode, we dive into what food freedom actually means, why most women never get there, and the three things that truly create it (spoiler: it’s not more rules, meal plans, or motivation).
If you're tired of tracking, bingeing, restricting, or negotiating with yourself over every bite—you’ll want to hear this.
Think your food choices are about willpower? Think again.
In this episode, we explore how your beliefs—not your snacks—are running the show. From “I always mess it up” to “I just need more structure,” we break down the quiet narratives shaping your eating habits, self-trust, and consistency.
If you’ve ever wondered why you can’t stick to it, even when you “know what to do,” this one’s for you.
In this episode, we unpack the subtle—but exhausting—line between tracking for awareness and falling headfirst into diet culture... again.
Jo started counting calories to “stay mindful,” but quickly found herself spiralling back into guilt, food rules, and that old inner critic whispering, “You’ve messed it up again.”
If you’ve ever felt like calorie counting should be helpful—but instead leaves you anxious, fixated, or secretly rebellious—this conversation is for you.
We talk about:
Why “helpful tools” often become mental traps
The illusion of control vs. actual peace with food
How to spot when you’re still dieting in disguise
And what to do instead—without swinging to chaos or giving up entirely
If you’ve ever felt like a failure because you “just can’t stick to it,” this episode is going to change everything.
We’re pulling back the curtain on why diets haven’t worked for you — and spoiler alert: it’s not because you’re broken.
You’ll learn why willpower was never the problem, how emotional eating is a signal (not a flaw), and what it really takes to create lasting change — without shame, guilt, or starting over every Monday.
This is your permission to unlearn the diet rules that never served you — and finally feel in control, confident, and supported in your own body.
Joe and Anita are joined by Linsey on todays episode.
Lindsey has been working with Anita over the past six months to help her break through her old habits, obstacles and struggles to become the healthiest, happiest version of herself she deserves.
Her confidence is now through the roof as is her energy.
She lost more than just weight too as she now no longer feels guilt around her food choices and is looking forward to her next holiday for the first time in years.
In this episode Lindsey shares her wins, struggles and gives a valuable insight into how she has achieved such a massive mindset shift.
What do you see when you look in the mirror, and what is your reaction to or relationship to that reflection?
Self-image often goes hand in hand with a weight loss journey, and in today's episode, Anita discusses her experiences with this.
Anita is tackling a subject close to her heart in this bite-sized episode.
We are all our own worst critics, but how much of our negative self-talk is actually holding us back?
Anita shares just how much this impacted her and how she has overcome this.
Client case study Q&A - In today’s episode Sustain success story Vicky discussed how she went from anxious, over thinker to confident boundary setter. And 2 stone lighter on the way.
Vicky shares her story with an infectious smile which makes for a great listen. What’s hidden beneath her charm was a lady who was lost. Crying on the stairs, doom scrolling using food for comfort and lost.
Having had counselling and various MH support Vicky was lost and her inner state didn’t match the contagious positivity of her outward appearance.
As always Anita shares her personal experiences of anxiety, setting boundaries and influencing her children even in their mid 20s.
Everyone is familiar with Groundhog Day but are you stuck in an endless cycle of repeating?
Also, is that a good thing or bad thing?
All this and more in todays episode with Coach Anita.
Coach Anita shares a snack-sized look into what the word 'Diet' used to mean to her and how that meaning has transformed.
From diet clubs to calorie counting, Anita shares her feelings and failures along the way.
This episode shares some amazing insights into her mindset and journey to losing over 8 stone in weight, and more importantly, how she lost the troubling diet mentality.
On today's podcast, Joe, Anita and Sustain success story Jane talk about "SELF AWARENESS"
Listen to Jane's fascinating story about qualifying as a child's therapist and how this intertwined with Sustain's Anti-Diet System coaching for a two-stone loss in six months.
Hear all 3 discuss how self aware they thought they were (and how wrong they all were!)
How self awareness transformed both ladies fat loss and lives in so many ways.
Learn the simple things you can do to build self awareness, lose weight and change your life.And so much more.
On today's podcast, Joe, Anita and Sustain success story talk "ALCOHOL!"
Hear how Anita has lost 8'5 stone whilst learning to moderate drinking.
Learn how and why Claire decided to go alcohol free.
Hear about how both of them have bounced back from alcohol adherence failures.
Learn what it takes to tackle these yourselves with their top tips for people trying to moderate or cut out alcohol.
And more!