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Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Nick Fredrick
153 episodes
7 months ago
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger. Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
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Business
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All content for Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions is the property of Nick Fredrick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger. Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
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Business
Episodes (20/153)
Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
PaymentsEd Session - Harmonizing Internal Teams: The Keys to Subscription Success
Recorded on the main stage at the 2024 PaymentsEd conference in Washington DC, this episode explores how organizations set up their teams to collaborate effectively on subscriptions and recurring payments. Host Josh Mathers of Rebar Technology is joined by panelists Fred Rodriguez, HomeServe USA, Melissa Shields, Starbucks, and HanJie Xiao, Semrush.
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1 year ago
26 minutes 54 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Subscription Analytics and Reporting with Melanie Stout of Optimized Payments, Jay Matthews of Yahoo and Melissa Shields of Dotdash Meredith
In today's episode, we dive into global payments and subscriptions, featuring insights from Melissa Shields, Executive Director of Payments and Strategic Operations at Dotdash Meredith*, Jay Matthews, Director of Global Payments and Subscriptions/Retention at Yahoo, and Melanie Stout, Head of Recurring Services at Optimized Payments. The trio emphasizes the critical role of detailed analytics in understanding subscriber behavior, and how strategic reporting can drive better decision-making for subscription-based businesses. The conversation covers practical approaches to leveraging data for optimizing subscription models and enhancing customer retention. *Since recording the interview, Melissa Shields has moved to Starbucks, where she is Director, Payments Strategy & Operations. Key Takeaways: (3:31) Personalized communication for improving customer engagement. (7:16) Discussion on scaling challenges, focusing on operational solutions and data-driven strategies. (12:15) The impact of regional payment preferences on global subscription models. (18:29) Strategies for reducing churn and boosting subscriber retention through payment operations optimization. (24:47) The importance of using analytics for trend identification and strategic decision-making in payment strategies. (30:54) The future of payment technologies and their revolutionary potential for the subscription industry. (35:12) The integration of new payment methods to reach a broader audience and the challenges and opportunities it presents. Resources Mentioned: Dotdash Meredith Yahoo Optimized Payments Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
43 minutes 35 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Fraud and Chargeback Management with Christine Wade of Payment Operations Group, Mandi Grimm of Etix and Scott Adams of Fraud Deflect and CNPMentors
On this episode, we welcome Christine Wade, Co-Founder and Consultant of Payment Operations Group, LLC; Mandi Grimm, Director of Fraud Prevention of Etix; and Scott Adams, Founder and CEO of Fraud Deflect and CNPMentors. Together, we explore the complexities of chargeback management and fraud prevention. Each of them shares their expertise as we discuss current challenges and strategies in the industry. Key Takeaways: (06:22) Discussing the evolving nature of payment operations and its business impact. (12:15) Insights into the latest fraud prevention trends and techniques. (18:40) Exploring the influence of technology in combating online transaction fraud. (24:55) The role of customer behavior analysis in enhancing fraud detection. (31:07) Perspectives on the future of digital payments and their security measures. (37:19) Highlighting the importance of collaborative efforts in fraud mitigation. (43:30) The necessity of ongoing education and awareness in payment security. Resources mentioned: Christine Wade - https://www.linkedin.com/in/cjwade/ Payment Operations Group, LLC - https://www.linkedin.com/company/payment-operations-group-llc/ Mandi Grimm - https://www.linkedin.com/in/mandigrimm/ Etix - https://www.linkedin.com/company/etix/ Scott Adams - https://www.linkedin.com/in/speakerscotteadams/ Fraud Deflect - https://www.linkedin.com/company/fraud-deflect/ CNPMentors - https://www.linkedin.com/company/cnpmentors/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
58 minutes 3 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Retention, Dunning and Revenue Recovery with Kristen Vandendriessche at Optimized Payments and Kevin Salerno at Newfold Digital
On this episode, we dive into retention and revenue recovery in subscription-based businesses with the help of our guests, Kevin Salerno at Newfold Digital and Kristen Vandendriessche at Optimized Payments. Key Takeaways: (01:28) The impact of retention in subscription businesses. (03:51) An in-depth look at churn in subscription models, and strategies to manage it effectively. (09:06) Technical causes of involuntary churn and methods to improve payment collection. (16:36) The benefits and necessity of having multiple payment processors for successful payment authorizations. (24:11) Innovative strategies for simplifying customer payment updates and enhancing the recovery process. (31:02) The legal and regulatory considerations in payment recovery and retention strategies. Resources Mentioned: Kevin Salerno - https://www.linkedin.com/in/kevin-salerno-156530/ Newfold Digital | LinkedIn - https://www.linkedin.com/company/newfold/ Newfold Digital | Website - https://newfold.com/ Kristen Vandendriessche - https://www.linkedin.com/in/kristen-vandendriessche-pcip-7b16924/ Optimized Payments | LinkedIn - https://www.linkedin.com/company/optimized-payments/ Optimized Payments | Website - https://optimizedpayments.com/ Ready to get started with Rebar? Head to https://rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
38 minutes 59 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Payment Processing Fundamentals with Melanie Stout of Optimized Payments and Brian Kehn of HomeServe USA
Join us in a compelling discussion with Brian Kehn, Vice President Operations and Director of Payments at HomeServe USA, and Melanie Stout, Head of Recurring Services at Optimized Payments. We explore essential aspects of subscription payment processing and offer practical insights for businesses in this sector. Key Takeaways: (03:03) The importance of seamless customer experience in subscription billing. (04:49) The necessity of data management for successful billing. (07:30) Advice for startups on outsourcing payment processing. (12:18) Understanding decline codes in payment processing. (17:08) The improvement in approval rates with network tokens. (23:52) How different payment methods affect customer lifecycle and business strategy. (33:26) Insights into the role of fees, and strategies for their management. (42:23) The significance of data analytics in monitoring payment processing performance. Resources Mentioned: Brian Kehn - https://www.linkedin.com/in/brian-kehn-b5a1804/ HomeServe USA - https://www.homeserve.com/en-us/ Melanie Stout - https://www.linkedin.com/in/melaniestout/ Optimized Payments - https://optimizedpayments.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
50 minutes 57 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Subscription Fundamentals Podcast Series Introduction with Josh Mathers of Rebar
We’re excited to introduce our new podcast series, Subscription Fundamentals. As the name implies, we will be diving into the essentials of the subscription business, including enrollment, billing, payments, fraud, chargebacks and more. Nick Fredrick will be joined on this series by co-host Josh Mathers, Vice President of Product at Rebar Technology, to guide you through the subscription process from the point at which your customer signs up for your product. Key Takeaways: (03:24) The absence of formal training in subscription billing and the importance of experience and networking in this industry. (04:35) The basics of subscription payment flows and the necessity of understanding the enrollment and transaction processes. (05:24) The centrality of customer retention and engagement in subscription models and strategies to increase lifetime value. (06:12) The challenges of maintaining customer expectation continuity in the face of new marketing channels and subscription models. (06:53) Insights into fraud and chargeback management, including prevention strategies and understanding different types of fraud risks. (08:54) The critical role of data in the success of billing programs, focusing on trends in payment acceptance and chargeback rates. Resources Mentioned: Josh Mathers - https://www.linkedin.com/in/joshuamathers/ Rebar Technology - https://www.linkedin.com/company/rebar-technology/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
12 minutes 41 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
The Intersection of Data and Decision-Making with Brian Comiskey of the Consumer Technology Association
On today’s episode, we welcome Brian Comiskey, Director, Thematic Programs of the Consumer Technology Association. Brian delves into various topics including data-driven decision-making, cybersecurity and smart home innovations. Key Takeaways: (02:44) Brian's background in international relations and his transition to media analytics and technology. (12:16) Evolving customer engagement strategies and the importance of maintaining touchpoints in a digital world. (17:29) The role of standards in technology development and innovation. (26:35) The importance of market research in understanding macroeconomic forces in technology. (33:00) Cutting-edge trends in various industry verticals, especially artificial intelligence. (34:18) Sustainability and alternative power sources as key elements in future technology trends. (43:00) Resources available at the Consumer Technology Association for further research on technology trends. Resources Mentioned: Brian Comiskey - https://www.linkedin.com/in/brian-comiskey15/ Consumer Technology Association research - https://www.cta.tech/Resources/Research Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
43 minutes 36 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Cultivating Success in Online Retail with Neil Dudley of Pederson’s Natural Farms
In this episode, we talk with Neil Dudley, Vice President of Pederson’s Natural Farms, about the journey and challenges of transitioning from traditional business models to a direct-to-consumer and subscription-based approach. Key Takeaways: (02:00) Pederson’s Natural Farms’ shift toward direct-to-consumer sales and subscription models. (3:13) Understanding consumer needs for recurring deliveries. (07:40) Challenges faced in handling perishable goods and finding the right fulfillment partner. (11:07) The significance of subscriptions in building a sustainable customer base and the benefits of achieving scale. (14:50) Exploring different technology solutions for e-commerce, such as Shopify, and the continuous evolution of these platforms. (18:28) Transitioning from relying solely on traditional retail channels to adopting an omni-channel approach. (23:19) Plans for continuing to build the brand and servicing consumers through e-commerce channels. Resources Mentioned: Neil Dudley - https://www.linkedin.com/in/thecowboyperspective/ Pederson’s Natural Farms | LinkedIn - https://www.linkedin.com/company/pederson's-natural-farms/ Pederson’s Natural Farms | Website - https://pedersonsfarms.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
27 minutes 45 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Pioneering a Revolution in Flossing with Samantha Coxe of Flaus
Samantha Coxe, Founder and CEO of Flaus, shares her unique journey from being a mergers and acquisitions attorney to spearheading innovation in oral care with the world's first electric flosser. Key Takeaways: (04:20) Samantha's transition from a legal career to entrepreneurship, identifying a significant market gap. (07:25) Launching a crowdfunding campaign, marking a pivotal moment in Flaus' journey. (09:42) Choosing a direct-to-consumer model, and its evolution over time. (16:51) Emphasizing environmental responsibility in product packaging and recycling. (29:01]) Dealing with a 20% defect rate in the first batch of product. (30:28) Raising capital for product innovation and retail distribution. (38:04) The decision to incorporate as a public benefit corporation. (39:20) Striving for sustainability as a startup and the minimum viable product approach. Resources Mentioned: Samantha Coxe - https://www.linkedin.com/in/samanthacoxe/ Flaus | LinkedIn - https://www.linkedin.com/company/goflaus/ Flaus | Website - https://goflaus.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
41 minutes 17 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Redefining Puzzles With Creativity and Business Acumen with Kaylin Marcotte of JIGGY
Join us on the latest episode as we talk to Kaylin Marcotte, Founder and CEO of JIGGY. Kaylin delves into her journey of creating a puzzle brand with a unique subscription model, blending art and business. Key Takeaways: (05:30) The origins of JIGGY and how personal experiences shaped its business. (10:24) Challenges of introducing a subscription service in the puzzle market. (15:08) Using customer feedback to improve JIGGY's products and services. (21:03) JIGGY's growth and the pursuit of the right partnerships for on-demand, high-quality, personalized puzzle production and fulfillment. (28:49) Balancing creativity with business demands. (32:17) The impact of social media and marketing on JIGGY's growth. (39:05) Future directions and plans for expanding subscriptions. Resources Mentioned: Kaylin Marcotte - https://www.linkedin.com/in/kaylin-marcotte/ JIGGY | LinkedIn - https://www.linkedin.com/company/jiggy/ JIGGY Puzzles website - https://jiggypuzzles.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
33 minutes

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Crafting a Blooming Business with John Tabis of The Bouqs Company
On this episode, we’re joined by John Tabis, Founder and Chairman of the Board of The Bouqs Company. John shares his start-up journey, including the decision to build his technology platform to offer customers a unique and flexible subscription model. Key Takeaways: (16:55) The flexibility of offering adjustable subscription options and the ability to deliver faster have been key to the success of the business. (29:52) Building a robust technology platform in-house was a pivotal decision that allowed for scalability and efficient management of the supply chain. (36:08) The company's expansion into physical retail stores has enabled it to offer additional products and target new markets. (50:53) The decision to transition from CEO to executive chairman allowed the founder to focus on his strengths and bring in a more capable CEO, leading to better overall leadership. (58:08) Self-reflection and understanding one's strengths and weaknesses as a founder/CEO is crucial for personal growth and success within a company. Resources Mentioned: John Tabis - https://www.linkedin.com/in/jtabis/ The Bouqs Company | LinkedIn - https://www.linkedin.com/company/thebouqsco/ The Bouqs Company | Website - https://bouqs.com/ Rebar Technology | LinkedIn - https://www.linkedin.com/company/rebar-technology/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
42 minutes 1 second

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Driving Growth in E-Commerce with Sasha Siddhartha of Thrive Market
On this episode, we talk with Sasha Siddhartha, Co-Founder and CTO of Thrive Market, delving into the growth, strategies and technological innovations propelling the e-commerce grocery platform. We discuss the shift in consumer behavior, the emphasis on personalized shopping experiences and how AI and large language models are setting the stage for a revolutionary leap in online retail. Key Takeaways: (03:59) Membership advantages include better cash flow and opportunities for reinvestment. (07:08) Initial funding and marketing from health influencers instead of traditional VCs. (15:06) A membership model is crucial for maintaining low prices and encouraging a sense of investment and community among users. (18:06) Engagement and loyalty are measured by monitoring order frequency, basket size and renewal rates, with a notable consistent activity from initial user groups. (24:48) Custom tech development has been vital for meeting specific operational needs. (28:18) Evolving tech from a single system to flexible microservices for greater agility. (34:19) Language models are set to refine customer interactions with intuitive product suggestions. Resources Mentioned: Sasha Siddhartha - https://www.linkedin.com/in/sashasiddhartha/ Thrive Market | LinkedIn - https://www.linkedin.com/company/thrivemarket/ Thrive Market | Website - https://thrivemarket.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
35 minutes 10 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Harnessing the Power of Community with Lloyed Lobo of Boast
On this episode of Subscriptions: Scaled, we delve into an insightful conversation with Lloyed Lobo, Co-Founder and Board Member of Boast and Co-Founder of Traction. Lloyed sheds light on the immense power of community in business. He talks about how brands evolve and the crucial role of human connections and addresses the nuances of building a community-driven brand. Key Takeaways: [01:30] The importance of concentrating on tasks that spark joy while delegating the ones that don't. [11:00] The significance of proactive outreach: How cold emailing can lead to significant opportunities. [13:45] To master a skill you need to immerse yourself in environments that demand its constant use, such as sales-enhancing communication. [29:01] How Traction identified three community types and built its tribe before having a product or customers. [41:32] Transitioning from audience to community — achieved through curated startup events, leading to large conferences and a substantial online presence. [52:18] Harley Davidson prioritized community, which became its key to success; True brand value lies in human connections. Resources Mentioned: - Lloyed Lobo https://www.linkedin.com/in/lloyedlobo/ - Boast | LinkedIn https://www.linkedin.com/company/boast-ai/ - Boast AI https://www.boast.ai/ - Traction Conference https://www.tractionconf.io/ - From Grassroots to Greatness - Lloyed's Book https://www.lloyedlobo.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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1 year ago
55 minutes 28 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Building Authentic Brand-Influencer Relationships with Bradley Hoos of The Outloud Group
On this episode, we explore influencer marketing with Bradley Hoos, CEO of The Outloud Group, a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing. Key Takeaways: (03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences. (12:26) Influencer marketing often drives more consumer purchases than directly recorded. (16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers. (26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing. (30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment. Resources Mentioned: Bradley Hoos - https://www.linkedin.com/in/bradleyhoos/ The Outloud Group | LinkedIn - https://www.linkedin.com/company/theoutloudgroup/ The Outloud Group | Website - https://www.outloudgroup.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
28 minutes 45 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Exploring the Software and Fintech Landscape with Roi Ben Daniel of Received
In this episode, we sit down with Roi Ben Daniel, the Founder and CEO of Received. Roi shares valuable insights into the world of software and fintech, discussing everything from the evolution of SaaS to the future of AI in finance. Join us as we dive into the trends and challenges shaping the finance and software industries. Key Takeaways: (04:27) The challenges of applying subscription solutions to sales-led organizations with complex pricing and bespoke contracts. (12:07) The importance of customer interviews, BI and effective communication in determining custom pricing. (16:40) Transitioning away from cloud-based services may not be practical due to the complexities of managing servers and software patches. (27:00) Companies are growing smarter about their SaaS investments and embracing consolidation as a response to potential “SaaS fatigue.” (30:07) The fintech industry is going through an identity crisis as it evolves, and the future is uncertain. Resources Mentioned: Roi Ben Daniel - https://www.linkedin.com/in/roibendaniel/ Received | LinkedIn - https://www.linkedin.com/company/getreceived/ Received | Website - https://www.received.ai/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
33 minutes 32 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Brewing Authenticity in E-Commerce with Shunan Teng of Tea Drunk
On this episode, Shunan Teng, CEO and Founder of Tea Drunk, discusses the authentic world of Chinese tea. She offers a glimpse into the blend of passion and business that has brewed the success of Tea Drunk, while also sharing her fascinating knowledge of Chinese tea culture. Key Takeaways: (04:01) Identifying and addressing issues with mobile website usability and customer purchase difficulties. (08:00) Shifting the website’s color scheme from dark to light to reflect a luxury, friendly brand image. (14:18) Enabling Tea Club members to skip a month to manage their accumulated product, while also revising Tea Club strategies to boost experiences and revenue. (20:08) Shunan emphasizes the importance of understanding and sharing the story behind each tea. (23:56) Retention rates of recurring customers are notably high at 70%. (24:41) Around 50% of web traffic comes from people directly typing the Tea Drunk URL, indicating a strong brand recall. (27:46) Approximately 20% of Tea Drunk's customers are from outside the United States and Canada, revealing a diverse, international customer base. Resources Mentioned: Shunan Teng - https://www.linkedin.com/in/shunanteng/ Tea Drunk | LinkedIn - https://www.linkedin.com/company/tea-drunk/ Tea Drunk | Website - https://www.teadrunk.com/ Tea Drunk Academy Website - https://www.teadrunkacademy.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
28 minutes 49 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Tackling International Expansion Challenges with David Pinkus of Pvolve
On this episode, we sit down with David Pinkus, Chief Technology Officer of Pvolve, as he navigates the challenges of international expansion and the intricacies of online platforms like Shopify. David offers insights into the growth and adaptation strategies that have defined Pvolve’s journey. For businesses considering expansion, especially into international markets, this conversation is packed with practical takeaways and reflections on learning from past missteps. Key Takeaways: [06:20] David Pinkus highlights the importance of digital transformation and innovation for businesses, especially during the pandemic. [08:34] The challenge of selling both physical equipment bundles and digital memberships in the same transaction due to e-commerce platform limitations. [17:45] The challenges of ensuring teams have a consistent problem-solving framework as they get more distant from direct budget control. [19:00] The importance of establishing high levels of trust and emotional safety within teams, as highlighted by Google's Project Oxygen. [28:52] The necessity of adhering to GDPR and data protection laws when expanding businesses internationally, ensuring user trust and compliance. [33:25] The impact of celebrity endorsements on a product and the importance of refining product polish and detail in light of such endorsements. Resources Mentioned: David Pinkus - https://www.linkedin.com/in/dpinkus/ Pvolve | LinkedIn - https://www.linkedin.com/company/pvolve/ Pvolve’s Website - https://www.pvolve.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
38 minutes 27 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Building a Pet-Centric Brand with Chad Kauffman of Kitty Poo Club
On today’s episode, Chad Kauffman, Co-Founder and the driving force behind Kitty Poo Club, shares his journey and insights into the world of subscription-based businesses, particularly in the pet industry. For pet lovers and entrepreneurs alike, this discussion is an insightful glimpse into optimizing product delivery and the art of evolving to meet the demands of the customer. We dive deep into the challenges and solutions of delivering timely products and look at the strategy behind expanding product lines, and we also discuss the big vision for Kitty Poo Club’s foray into the retail space. Key Takeaways: [01:00] What sparked the idea for Kitty Poo Club and its eco-friendly angle, and the scoop on the monthly use of the eco-friendly, toss-out litter box. [06:01] The company’s secret sauce. [17:24] Listening to the crowd: how customer feedback shaped the business. [22:21] Kitty Poo Club’s typical yet effective referral program. [29:07] Branching out and eyeing opportunities in the dog market. [29:43] Looking ahead at Kitty Poo Club’s plans to step into retail. Resources Mentioned: Chad Kauffman -https://www.linkedin.com/in/chadkauffman/ Kitty Poo Club | LinkedIn -https://www.linkedin.com/company/kitty-poo-club/ Kitty Poo Club | Website -http://kittypooclub.com/ Interested in checking out the innovative solutions Kitty Poo Club offers for your feline friends? Head to kittypooclub.com or explore their comprehensive FAQs and videos to see the product in action. Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
31 minutes 59 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Unlocking Success in Learning Subscriptions with Guilherme Martins of Sandbox Experiences
On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands. Key Takeaways: [3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children. [6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits. [9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil. [17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition. [25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies. [33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries. Resources Mentioned: Guilherme Martins - https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br Sandbox Experiences - https://www.linkedin.com/company/sbx-group/ Sandbox Group - https://sbxgroup.com/ Leiturinha - https://leiturinha.com.br/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
38 minutes 36 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Uncovering Genuine Customer Interest with Benjamin Katz of Happy Head
On this episode, we sit down with Benjamin Katz, Chief Executive Officer at Happy Head. Our discussion takes us on a journey through the intricacies of starting a venture, discerning between genuine market demand and mere vocal enthusiasm, as well as giving some invaluable pointers. As Benjamin shares his wisdom, we learn the nuances of focusing on the right markets and the potential pitfalls of conflating passion with business. Key Takeaways: [03:42] Benjamin touches on the importance of confronting and managing fear, knowing that entrepreneurs often face uncertainty and must navigate uncharted waters. [06:30] Benjamin emphasizes the need to secure a genuine commitment from potential early users or partners. [20:05] The importance of securing an initial investment to gather feedback. [38:22] The significance of showcasing genuine effort, building trust, and establishing a reputation in B2B settings to foster long-term relationships. [43:25] The joy of watching a team evolve and produce results beyond one's expectations. [44:00] An insight into why it's essential to think about the vastness of the market when planning a business venture. Resources Mentioned: Benjamin Katz - https://www.linkedin.com/in/meetbenkatz/ Happy Head | LinkedIn - https://www.linkedin.com/company/hihappyhead/ Happy Head Website - http://www.happyhead.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
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2 years ago
46 minutes 32 seconds

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger. Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.