On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
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On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
Unlocking Success in Learning Subscriptions with Guilherme Martins of Sandbox Experiences
On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands.
Key Takeaways:
[3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children.
[6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits.
[9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil.
[17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition.
[25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies.
[33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries.
Resources Mentioned:
Guilherme Martins -
https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br
Sandbox Experiences -
https://www.linkedin.com/company/sbx-group/
Sandbox Group -
https://sbxgroup.com/
Leiturinha -
https://leiturinha.com.br/
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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
