On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
Building Authentic Brand-Influencer Relationships with Bradley Hoos of The Outloud Group
On this episode, we explore influencer marketing with Bradley Hoos, CEO of The Outloud Group, a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing.
Key Takeaways:
(03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences.
(12:26) Influencer marketing often drives more consumer purchases than directly recorded.
(16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers.
(26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing.
(30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment.
Resources Mentioned:
Bradley Hoos -
https://www.linkedin.com/in/bradleyhoos/
The Outloud Group | LinkedIn -
https://www.linkedin.com/company/theoutloudgroup/
The Outloud Group | Website -
https://www.outloudgroup.com/
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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger.
Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
