In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for peaks, and remodel it for prospecting wins, so you can build reliable funnels without relying on referrals.Here's the key takeaway: Analyze what you sell - if you sell relief to a pain peak, Cold Email won't work for you. It'll only work if you solve Pain Plateaus
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: I attended Alex Hormozi’s Scaling Workshop in Las Vegas, gaining valuable insights into scaling my business, Alpha Lead Academy, by focusing on proven strategies like cold outreach and addressing key constraints. The event’s structured Value Acceleration Method and interactions with Alex’s credible team clarified my path to reaching seven figures, though the high cost and travel disruptions were notable downsides. Overall, I found the workshop humbling and inspiring, pushing me to prioritize action over overthinking and to refine our outreach system to achieve $1M in monthly revenue.Script for this video https://docs.google.com/document/d/13h_6h4ufmFAM_oKwp1LhOdhuMQJFqjW-jBnDoJcSB1Q/edit?usp=sharingTime stamps:0:00 - Introduction: Introducing the workshop, my business (Alpha Lead Academy), and the purpose of the video (context and caveats).0:59 - Basics of the Workshop: Overview, Cost, Event Structure and Frameworks: Explanation of the Value Acceleration Method, Theory of Constraints, and building a sellable business.My Biggest Takeaways: 2:55 - Do more of what works and do it better3:30 - If you're below $3m revenue, you're in "The Swamp"4:00 - Get to $1m revenue through one channel and one offer5:45 - Test more8:14 - Don't lead with ROI Guarantees9:15 - Stop solving & thinking about problems that are not in front of you10:28 - Action beats conceptual understanding any time12:25 - Be very jealous of your time14:00 - Unreasonable empathy & unreasonable optimism14:40 - Coaching businesses need a Hard Pivot to be sellable15:30 - People refer others for statusPros and Cons of attending the Acquisition.com Scaling Workshop17:00 - The Pros22:12 - The Cons27:20 - Wrapup - Should you attend? Here's the key takeaway: It's definitely worth going but it's not for the faint hearted.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Discover why everything in sales is your fault in this video on B2B marketing and client acquisition. Learn from a real-life example where a prospect abused a free working session, highlighting key mistakes in the sales process and how to design a system to minimize risks while maximizing conversions. Watch now to refine your sales strategy and protect your business from sample abusers.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In this video, I provide an overview of various B2B client acquisition systems, detailing their pros and cons to help consultants and agency owners choose the right method based on their business model, client behavior, and growth stage. I emphasize the effectiveness of outbound funnels, drawing from my experience generating over $1.5 million via cold email and DMs, while also objectively analyzing other tactics like content marketing, ads, PR, communities, events, and partnerships. I recommend starting with outreach for businesses under $20k/month, transitioning to content and ads as revenue grows, and tailoring strategies to specific business types and client acquisition maturity.Here's the key takeaway: Start with cold outreach, get to 7 figures, then invest into ads & contentThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

I share a critical mistake B2B consultants and agency owners make on sales calls that kills their close rate, and show you how to fix it by diagnosing the prospect’s problem and presenting a tailored solution, not just pitching your business. Drawing from my experience closing 20% of 1,000+ cold sales calls, I explain how to lead the conversation, build trust, and double your conversions by focusing on the client’s pain points and offering a clear roadmap to success. Check out my proven strategy to take control and build a high six-figure consulting business!This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Treat the business like a unique, autonomous creature you have been given stewardship over.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

I share a 9-point checklist to help vet lead generation service providers to protect against scams. I recount my encounter with a prospect who was defrauded, pointing out red flags like founders not publishing content, vague testimonials, and a sloppy online presence. I also discuss issues during sales calls, such as not asking detailed business specifics or offering uniform pricing regardless of client value. I recommend using sales calls as learning opportunities and advise against using leadgen services unless you've mastered booking sales calls independently.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

The main factors in my now routinely reaching $50k/month and our first $100k revenue month are: * 1 offer, 1 avatar. Focus on one thing and get really good at it. * Work hard AND smart - working smart means working with leverage - and to get leverage, you need cash. So hustle your way to a surplus and then invest Have the right frames of mind: Go towards the pain, not away from it. What you want lies on the other side of a wall of pain. Surround yourself with the right reference points. I keep listening to Alex Hormozi and Cole Gordon who say things like "getting to $100k / month is very basic" and "very small businesses... basically anything below $3m revenue". And accepting that right now you're in a lonely season of your life. Here's the key takeaway: Reaching $50-100k/month has technical requirements (such a limiting the amount of things you sell) and the right mindset ingredients.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com Watch this next: Sales Before Marketing https://youtu.be/d5Ri783ciME?si=tBZqd_8uzfY7ekRC Linkedin: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: Finding the right fit between your offer and the market is crucial for B2B consultants. To achieve this, I recommend focusing on three key steps: defining your unique selling proposition, building a strong outreach strategy, and effectively delegating and automating tasks. Step 1 is Nail your offering Step 2 is build outreach systems and content that acts as a funnel lubricant Step 3 is to delegate and automate (but mostly delegate) This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

While YouTube might not seem like a traditional B2B marketing platform, it can be a valuable tool. Rather than focusing on high view counts, the key is to use YouTube to build trust and credibility with potential clients. Key Strategies: Targeted Content: Create videos that address specific pain points or questions your target audience has. Custom-Made Videos: For prospects who book calls, send them tailored videos to showcase your expertise and address their concerns. Email Drip Campaigns: Use YouTube videos as part of email drip campaigns to nurture leads and build trust over time. Showcase Expertise: Demonstrate your knowledge and experience through in-depth content. Address Misconceptions: Create videos that debunk common myths or misconceptions in your industry. Provide Practical Guidance: Offer actionable advice or tutorials to help prospects. By focusing on these strategies, you can use YouTube to effectively position yourself as a trusted expert and attract more clients. Here's the key takeaway: Use YouTube videos as a trust-building funnel lubricant, not as a means to build a large audience as a B2B Consultant
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Especially early on in our business journey, we can get paralyzed by competitors who are much farther ahead. They are bigger, better, shinier and have far better branding, not to speak of the dozens or hundreds of testimonials that grace their online presence. In this video, I break down 12 reasons why you shouldn't worry about that and pluckily keep selling - because sooner rather than later, you will become one of them and other people will start looking up to you. Just do it. Here's the key takeaway: F*** your fear around being worse than your competitors. You (probably) are. But it doesn't matter.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Starting a new series of videos where I'm documenting my journey from multi-6 to 7+ figures. Topics: 0 - 10:35: Biggest mistakes I made in the last 8 years of running my business 10:35 - 14:20: Useful Frames - "Never forget you're a Bohanes" 14:20 - 15:50: Sacrificing what doesn't serve you in the pursuit of your goal 15:50 - 18:00: The real reason why you shouldn't judge other people. (at least why I strive to eliminate it.) 18:00 - end: Focus - why I chose against running ads (for now)
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Experienced consultants often struggle to launch successful businesses due to three main factors: 1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients. 2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach. 3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on work like sales and marketing, hindering business growth. To overcome these challenges, consultants need to develop a strong sense of urgency, adopt a growth mindset, and be willing to perform any task necessary for business success. Here's the key takeaway: Don't allow complacency to enter a state of consulting Limbo.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Conversational prospecting on LinkedIn is the first step. Engage in genuine conversations with your target clients and learn about the challenges they face. This will help you develop a strong sales pitch and messaging that resonates with your ideal customer. Once you've mastered conversational prospecting, you can progress to the next level of outbound sales: video-based prospecting using tools like Loom. Personalized loom videos can achieve significantly higher call booking rates than cold emails. The final stage of outbound sales is automation. You can use tools like Instantly and Clay to personalize cold emails. However, this should only be used after a B2B consultant has perfected their sales pitch and messaging through conversational prospecting and video-based prospecting. Here's the key takeaway: Don't start with automated cold email when you're building B2B Client acquisition systems. Do the unscalable thing first, you'll learn more.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

I'm not going to go all woo woo on you and ask you have an abundance mindset. But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it. Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

About this video: Podcasts, communities, content, and other forms of marketing - all of that is great. But for B2B Consultants who need clients fast, these methods take too long to prove that they can bring in strangers as clients. We need a faster way to show whether an offer works or not. This video shows the Straight Line Approach that can get you sales calls with strangers in as little as 1-2 weeks. Here's the key takeaway: Sales Before Marketing. Become great at sales before you become known, liked and trusted.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client acquisition channel. Discover the two scenarios where LinkedIn excels: when you're starting out and need insights or when you're ready to build scalable acquisition systems. Optimize your LinkedIn profile, use Sales Navigator effectively, and master conversational prospecting. This video is packed with my tips on LinkedIn profile optimization, LinkedIn marketing, lead generation, and leveraging LinkedIn Sales Navigator for successful B2B outreach. Don't miss out on these LinkedIn lead generation tips to boost your business!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com The videos I refer to in the video:

Picking a Niche: https://youtu.be/T6cC7N-kouQ

The Critical Density Test: https://youtu.be/g5Uqce4U7Bk

The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw

Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q

How to do cold email well: https://youtu.be/tECkIsMJ_zg LinkedIn: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: Discover how to break free from the $20k/month revenue ceiling in B2B consulting. In this video, I identify four common traps holding consultants back from growth: the Niche-Offer problem, Value Delivery inefficiencies, and being in the Wrong Boat. Learn how to diagnose and escape these traps by narrowing your focus, optimizing value delivery processes, and ensuring scalability. I also tackle Inefficient Marketing strategies. Don't miss out on insights into scaling your B2B consulting business effectively. Watch now for tips on client acquisition, operational efficiency, and strategic growth strategies. Here's the key takeaway: If you cannot scale your B2B Consulting Business past $20k/mo, you have a problem. Fix it. Watch the video to learn how.

When I ask most people on sales calls what their offer is, most of them say something like

"Well, we're supply chain consultants" or

"I'm an executive coach" or

"I build marketing systems for manufacturing companies"

Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect? 

"Hey, I'm an executive coach. Need some executive coaching?"

That's hardly the stuff sales dreams are made of. 

But it's hard to build a good B2B offer. 

Most B2B Consultants don't even know where to start. 

So I decided to "leak" our complete Offer training, which is normally only accessible to our clients. 

In it, I 

 dissect the anatomy of a great B2B offer

 discuss examples of outstanding offers

 show you step by step how to get your own offer from zero to hero

Why should you spend 76 minutes watching this monster of a training? 

Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.

Wouldn't that be a good outcome?

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these strategies, I've revolutionized my approach, bypassing common pitfalls and achieving sustainable results. Whether you're navigating lead generation, optimizing email marketing tactics, or refining appointment setting strategies, join me as I unveil the secrets to scaling B2B client acquisition effectively. 

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com