Ep. 120 - Cold Email doesn’t work for THIS - Advice for Consultants & Agency Owners

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State Of Client Acquisition

Michal Bohanes

120 episodes

1 week ago

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.

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All content for State Of Client Acquisition is the property of Michal Bohanes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep. 120 - Cold Email doesn’t work for THIS - Advice for Consultants & Agency Owners

State Of Client Acquisition

8 minutes 31 seconds

4 weeks ago

Ep. 120 - Cold Email doesn’t work for THIS - Advice for Consultants & Agency Owners

In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for peaks, and remodel it for prospecting wins, so you can build reliable funnels without relying on referrals.Here's the key takeaway: Analyze what you sell - if you sell relief to a pain peak, Cold Email won't work for you. It'll only work if you solve Pain Plateaus
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com