Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing

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State Of Client Acquisition

Michal Bohanes

120 episodes

2 days ago

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.

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All content for State Of Client Acquisition is the property of Michal Bohanes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing

State Of Client Acquisition

8 minutes 33 seconds

1 year ago

Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing

I'm not going to go all woo woo on you and ask you have an abundance mindset. But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it. Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com