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State Of Client Acquisition
Michal Bohanes
120 episodes
1 week ago
A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.
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Marketing
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All content for State Of Client Acquisition is the property of Michal Bohanes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.
Show more...
Marketing
Business
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Ep. 117 - Full Guide on all Client Acquisition Methods for Consultants & Agency Owners
State Of Client Acquisition
44 minutes 9 seconds
4 months ago
Ep. 117 - Full Guide on all Client Acquisition Methods for Consultants & Agency Owners

In this video, I provide an overview of various B2B client acquisition systems, detailing their pros and cons to help consultants and agency owners choose the right method based on their business model, client behavior, and growth stage. I emphasize the effectiveness of outbound funnels, drawing from my experience generating over $1.5 million via cold email and DMs, while also objectively analyzing other tactics like content marketing, ads, PR, communities, events, and partnerships. I recommend starting with outreach for businesses under $20k/month, transitioning to content and ads as revenue grows, and tailoring strategies to specific business types and client acquisition maturity.Here's the key takeaway: Start with cold outreach, get to 7 figures, then invest into ads & contentThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

State Of Client Acquisition
A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.