When I ask most people on sales calls what their offer is, most of them say something like
"Well, we're supply chain consultants" or
"I'm an executive coach" or
"I build marketing systems for manufacturing companies"
Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?
"Hey, I'm an executive coach. Need some executive coaching?"
That's hardly the stuff sales dreams are made of.
But it's hard to build a good B2B offer.
Most B2B Consultants don't even know where to start.
So I decided to "leak" our complete Offer training, which is normally only accessible to our clients.
In it, I
dissect the anatomy of a great B2B offer
discuss examples of outstanding offers
show you step by step how to get your own offer from zero to hero
Why should you spend 76 minutes watching this monster of a training?
Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.
Wouldn't that be a good outcome?
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
