Ep. 119 - 8 Pros and Cons of Attending Alex Hormozi's Scaling Workshop

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State Of Client Acquisition

Michal Bohanes

120 episodes

1 day ago

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.

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Ep. 119 - 8 Pros and Cons of Attending Alex Hormozi's Scaling Workshop

State Of Client Acquisition

28 minutes 43 seconds

1 month ago

Ep. 119 - 8 Pros and Cons of Attending Alex Hormozi's Scaling Workshop

About this video: I attended Alex Hormozi’s Scaling Workshop in Las Vegas, gaining valuable insights into scaling my business, Alpha Lead Academy, by focusing on proven strategies like cold outreach and addressing key constraints. The event’s structured Value Acceleration Method and interactions with Alex’s credible team clarified my path to reaching seven figures, though the high cost and travel disruptions were notable downsides. Overall, I found the workshop humbling and inspiring, pushing me to prioritize action over overthinking and to refine our outreach system to achieve $1M in monthly revenue.Script for this video https://docs.google.com/document/d/13h_6h4ufmFAM_oKwp1LhOdhuMQJFqjW-jBnDoJcSB1Q/edit?usp=sharingTime stamps:0:00 - Introduction: Introducing the workshop, my business (Alpha Lead Academy), and the purpose of the video (context and caveats).0:59 - Basics of the Workshop: Overview, Cost, Event Structure and Frameworks: Explanation of the Value Acceleration Method, Theory of Constraints, and building a sellable business.My Biggest Takeaways: 2:55 - Do more of what works and do it better3:30 - If you're below $3m revenue, you're in "The Swamp"4:00 - Get to $1m revenue through one channel and one offer5:45 - Test more8:14 - Don't lead with ROI Guarantees9:15 - Stop solving & thinking about problems that are not in front of you10:28 - Action beats conceptual understanding any time12:25 - Be very jealous of your time14:00 - Unreasonable empathy & unreasonable optimism14:40 - Coaching businesses need a Hard Pivot to be sellable15:30 - People refer others for statusPros and Cons of attending the Acquisition.com Scaling Workshop17:00 - The Pros22:12 - The Cons27:20 - Wrapup - Should you attend? Here's the key takeaway: It's definitely worth going but it's not for the faint hearted.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com