In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years! Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy. The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries.

In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb. BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with! Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.

In this episode, we are joined by Jay Maaraoui, CEO of Vyyer. Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform. To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio. Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business. As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.” Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security. One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young. Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security. As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved. As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks. Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons. Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve.

🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈 🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu... 🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/

In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018. As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns. They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives. Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!” His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team. To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding. Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers. G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul. As he puts it: “Stop raising funds. Go build your product and engage with customers.” G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company.

In this episode, we are joined by Sam Capra - VP of Sales at flexEngage. He also does double duty as the podcast host of Sales Samurai, which is dedicated to helping and educating workers in the B2B sales sector. flexEngage is the leading provider of personalized transactional communications for retailers, it has enabled brands like Under Armour, GNC, DXL, and 5.11 Tactical to transform standard transactional touchpoints (receipts, order status messages, and shipment tracking page) into dynamic engagement channels that garner loyalty and revenue. Sam talks about what it means to be successful in B2B sales and how it’s important to understand all sectors of B2B marketing, whether it’s from the enterprise or startup level. Also mentions the effects of linchpin technology and outreach and its impact on the current climate of B2B marketing and sales

In this episode, we are joined by Justin Keller, who is the VP Of Marketing at Terminus. Terminus is a leader in ABM (Account-Based Marketing), which is responsible for powering high-performing marketing teams. Justin is a force multiplier when it comes to leveraging B2B marketing for Terminus and the clients they touch. His goal is to depart from the conventional methods of B2B Marketing, by focusing on pain and messaging points that consumers are truly passionate about. In fact, Justin is so passionate about consumer involvement that he decided to host and co-create a virtual event that is designed to address the outdated measures of outreach for B2B interactions. When crafting this virtual event, he wanted it to embody a “Coachella” of virtual B2B engagement. This virtual event was dubbed “Break Sh*t”, and it dispels the point that conventional B2B Marketing and “sales funnels” are effective. “Break Sh*t” takes a deep dive into analyzing the traditional methods of B2B Marketing, explaining that all social media channels and outlets know how to hit the right areas, but for the long-term, it’s not something that will yield conversions or consumer loyalty. The methods by which we buy products and services are always changing. The traditional funnel is linear, and this approach is not ideal when it comes to showing consideration for your buyers. As Justin so eloquently states: “Marketing is not just about operations. It’s about brand identity and understanding the soul.” He understands that B2B marketing at times can be like a black hole, of sorts. His goal is to work around this to make it more interesting for the consumers that are actively involved. Justin also goes on to discuss how these initiatives can be hard to enforce if you’re under a CEO who is unwilling or unable to understand how marketing works. He discusses ways to work around this and what the future looks like for B2B marketing capabilities.

In today’s episode, we have a very special guest Gabriel Lim who is Co-founder and CEO of Saleswhale.com a Sales Engagement AI platform, which helps to not let the middle of the funnel leads fall through the cracks. He's a software engineer from his academic and professional background which led to his curiosity playing around with Gmail's APIs and TensorFlow deep ML AI to build and become the co-founder and CEO of Saleswhale.com Saleswhale and the team were accepted to be part of the Y Combinator class of 2016 and he's been building out a platform ever since. Saleswhale's platform works nicely to help marketing and sales teams drive more revenue via automating intelligently their middle-of-the-funnel neglected leads to nurture them into SQLs in a more scalable and pragmatic matter. We deep dive into his founder's journey taking an APAC SaaS company fully into the U.S. market. He also shared with us his pragmatic and scientific method approach to creating powerful and relevant content strategies to build up the right type of sales demand for Saleswhale. He's a true practitioner of what he preaches and with his marketing team has created a very interesting master-class webinar series, think podcast-style content in a webinar/office hour typesetting which features and highlights some high-level SaaS experts. He unveils what process he follows to get the brand growth Saleswhale has been able to reach over the last year or so, it's not rocket science, but it does take some pretty smart planning and execution. Gabriel also shared his philosophy on how to prepare your sales team and leadership team for failure, if you don't have marketing campaigns fail, you're likely not experimenting enough and he clearly describes his stance and process behind calculated failures.

In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software. He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team. He has reached the following credentials and awards, voted by the industry and his peers: 2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft. You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill.

“How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting. If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you. We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile. In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile. 🌎Thought Leadership Content Creates Community Leveraging Agency Client Side Experience B2C for B2B 📚 Business book recommendations 👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)! #businesspodcasts #peakcommunity #contentmarketing #parkmobile

Gracias for pressing PLAY, y Welcome to SmartChickens a Working Together Smarter Diversity Meets Innovation & Growth Podcast. In today’s episode, we have a very special guest who needs no introduction but here goes, he’s the God-father of Category Design strategy, Christopher Lochhead, and legendary marketing executive! Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a “Godfather of Category Design”. Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner, and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur. Lochhead hosts the award-winning dialogue podcast “Follow Your Different” and award-winning “Lochhead on Marketing” podcast and is co-author of two international bestsellers: Niche Down and Play Bigger. He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. We discuss his origin story from dropping out of high school in Canada and creating his own path to success as a solopreneur, we delve into his point of view around Category Design, why it's the only true path to differentiate and win big in today’s highly competitive market place. He also shares the top decision-makers who have to embrace Category Design as a business and go to market strategy, and yes it's a C-level, but you’ll be surprised by his answer. He delves into what Category Design is not, so executives and stakeholders don’t fall into pitfalls of category design confusion. He also describes how Category Design can shape culture, describing Eddie Yoon's missionary versus mercenary mentality around work culture. We also have a very special cameo by a furry feline, which shows Christopher Lochhead’s incredible awareness of detail and saved one of nine lives of Bean, his rescue kitten. He also gives us some of his book recommendations to get exponentially better and he shares the advice he would give or reflect on to a younger Christopher if he could go back to the future, there’s throwing down the rope and Counting Crows reference to his answer.

In today’s episode, we have a very special guest the God-father of MarTech strategy, Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech He has lived through the intersection of technology platforms and ecosystems and marketing strategy and operations spanning over two decades. As VP Platform Ecosystem at HubSpot, he shaps the company's platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017 by ScribbleLive out of Canada. Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his best-known projects is his creation of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. He’s the best-selling author of "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. We discuss his origin story from a software programmer teenager in South Florida building multiplayer games within bulletin boards, to graduating with a B.S. in Computer Science from NY’s Columbia University and also earned an MS in Computer Science from Harvard University and earned as a Sloan Fellow his MBA from MIT’s precious Sloan School of Management. He’s been a successful entrepreneur with a successful exit of his own SaaS company, Ion Interactive in the interactive content space, to his recent role as VP of Platform Ecosystems for Hubspot and the changing mar-tech landscape and trends shifting towards big data to big ops side of things, the great App Explosion, AI and Harmonization between Humans and Machines, which he’s dubbed the augmented marketer, no-code citizen creators, and the rise of platforms, networks and market places. The next few decades are sure to propel incredible growth in digital marketing. He also gives us some of his book recommendations to get 1% better and he shares the advice she would give a younger Scott if he could go back to the future.

In today’s episode, we have a very special guest Karishma Veljee, she’s the co-founder and president of DigitalHire, a digital interview platform that helps employers get to know their candidates and make better hiring decisions, all while getting time back in their day to focus on 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 their business. She shared with me her origin story from growing up in Pakistan and learning the life of a successful entrepreneur her father to studying college abroad here in the U.S. at Clark University and majoring with a Bachelor of Arts in Economics and Political Science. Her journey during and post-college in the sales trenches led her to an entrepreneurship journey founding a successful recruitment firm that recently provided her and her co-founders with the idea for her second venture, a SaaS Video Interviewing Platform, Digital Hire. We discuss the changing hiring landscape with Millenials and Gen-Z professionals being the new workforce demographics and how personal branding and showcasing soft-skills is becoming more important for candidates looking to differentiate themselves from potential hiring managers and employers. Alternatively, employers who are looking to become an employer of choice in their industry, also have to humanize their brand and find new ways to connect with potential hires and showcase their unique corporate culture in a very competitive recruitment atmosphere. DigitalHire is on a fast-pace track for growth, working across diverse industries helping HR and talent management professionals to connect better with top talent candidates by leveraging their video interviewing platform to gain back 40% time back in their day and focus their efforts on growing their business. She also gives us some of her book recommendations to get 1% better and she shares the advice she would give a younger Karishma if she could go back to the future.

In today’s episode we have a very special guest Ryan Leschel, Digital Content Marketer at the JM&A Group a division of JM Family Enterprises a $17.1 Billion diversified automotive company, ranked # 20 on Fortune’s largest privately held companies list, as well as #26 on Fortune’s Best Places to Work lists. He shared with me what the content marketing team has focused on during C19 and beyond to strategically and creatively better serve their customers (dealership owners, c-level management, F&I and sales management), to make their dealership partners improve the buying experience during these unprecedented time in the automotive industry. Now, I know Ryan because I had the pleasure to work with him and I quickly realized he had a knack for writing pillar content and understanding the relationship to demand generation strategy. I also got to know him on a personal level, and know he’s had an incredible experience, serving our country in his early 20’s across the globe with the Marine Corps. His content marketing background includes being a successful intern with ESPN (Radio Broadcast team), producing interesting content based sports shows and events, managing over 40 demanding clients and their content/SEO strategy at a niche boutique agency in South Florida and now he’s working with the 8,000-pound gorilla in the automotive Finance & Insurance niche space, with JM&A Group, where he and his colleagues in the marketing team are developing all the demand gen and educational thought leadership content to drive sales growth in the billions for their partner dealerships across the U.S. in the process. We have a very real and candid conversation around his view of Content Marketing targeted to the changing demographics of the Millennial and Gen Z automotive consumers. Also we explore the unique paths his team took during C19 to differentiate themselves from other folks within an ever-increasingly competitive and noisy automotive financial services market. He also dives into how his time spent around the globe as a Marine Corp military man and his journey has shaped his work mindset, leadership style and so much more both at work and in his personal life. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Ryan if he could go back to the future.

In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy. We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world's first SaaS platform to help SMBs generate referrals using cause marketing. He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture. Causely was acquired by SkyFii a cloud-based software helps you streamline operations, drive marketing results, and improve the visitor experience. In 2018 he led the team as VP of Marketing North America, before his recent role as VP of Marketing Strategy at BombBomb. He is also the co-host of the B2B Growth podcast. We have a very real and candid conversation around his view of Category Design as a unique path to differentiate your organization in an ever-increasingly competitive and noisy market. He also dives into his founder journey using Category Design with Causely and how he’s shaping Bomb Bomb's strategic marketing growth via the lens of Category Design.

In this episode we have a very special guest Sergio Marrero, Managing Partner of Rebel One Ventures, he is a serial entrepreneur, founder, investor, TEDx speaker, and coach who graduated from the Harvard Business School and the Harvard Kennedy School of Government. He previously worked at PepsiCo, Teach For America, and the Deloitte Consulting Strategy Operations group. While in graduate school he conducted his thesis on venture studios and accelerating impact innovation at the intersection of business and government. He set up operations for two funds each raising $100M, produces a VC and CEO LiveStream Series called RBL1 Live and is Managing Director of Rebel One - a double bottom line investing fund and investor network accelerating rebels innovating for a better world. We have a very real and candid conversation around his view of VC funding for both investors and founders of color, why he believes there’s a lack of diversity and low percentages of access to funding for POC founders, and how his VC funding online programs are helping change those numbers. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Sergio Marrero if he could go back to the future.

In today’s episode, we have a very special guest Kathy Fasanella, she’s a female pioneer in healthcare, a graduate of the Milken Institute of Public Health - ranked 12th in the country and mentor for their graduate MHA programs. She has worked 30+ years in the healthcare industry in diverse roles. She was the Vice President of many global Insurance companies, Optum Healthcare, Cigna corporation among others. In addition, she was the COO of one of the largest Multispecialty groups in the US. In addition, she founded a startup company and was able to grow it to approximately 6 figures. Today she is the owner and the president of MyHireRoads.com whose purpose is helping all levels of job seekers to get hired. She also oversees the mentoring program at GWU graduate school mentoring students to enter the healthcare field. We have a very real and candid conversation around her journey in the private health insurance industry. She shares her experience in the C-suite as a professional woman, working in a very male-dominated industry. She gives aspiring women in healthcare some advice and insights on how to pursue your career goals in healthcare.

In today's episode, we have an incredible guest, covering a sport that I'm completely fanatical about, which is futbol, the beautiful game, soccer to gringos to US fans of the sport. Phil Schoen is a professional sportscaster and sports journalist featured prominently on ABC, ESPN, Fox Sports, beIN Sports, SiriusXM, and many more networks, channels, and stations. He’s widely recognized for calling soccer matches such as Super Classicos between Real Madrid and Barcelona alongside the legendary Ray Hudson on beIN sports. He shares his unique origin journey and shares his POV and insights on the global professional soccer outlook for this season* and 2021 amid C19. This is part of a candid conversation with Phil where he shares with us some universal insights on how to pursue your career goals while not jeopardizing your health and family-time values. ⚽focus on goals, not the prize 🌍 the changing world of pro sports 📚 book recommendations to get 1% better

In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales, We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader. We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive. He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth. We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success. We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM’s role in this "happening now" evolution. He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean.

Is Corporate Culture and Employee Engagement Really Meeting Employees Expectations in 2020? Bryan Smith, Co-Founder of MyLeon.com a SaaS AI-Driven Employee Engagement platform shares his POV and also how working with Rio 2016 Olympic Athletes, gives him some unique perspective for the need for a more curated employee engagement experience. This is part of a candid conversation with Bryan Smith, co-founder of MyLeon dot co, (not com). He shares an interesting conversation around his time as a sports science consultant for U.S. Track and Field working with the U.S. and global Olympic athletes who participated in the Rio 2016 Olympics. We discuss his point of view around corporate culture and the transformation trends within HR and employee engagement and overall corporate wellness space. 🏃‍♂️🥈🏃‍♀️ working with Olympic athletes 🌍origin impacts your entrepreneurial journey 📚 business book recommendations Bryan explains how he finds top athletes need customized training programs to become world-class athletes is not too different than what employees need to become high performers. 👉 Get more about his employee engagement perspectives and his unique origin story on this week's Workforce pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (digitechy.com/smart-chickens) You'll also get three books he recommends, which have made him a better leader and more astute with his businesses.