Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Gianni Quintana
30 episodes
8 months ago
Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
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Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
1 hour 1 minute 22 seconds
4 years ago
The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb
In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb.
BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with!
Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting
Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
