Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Gianni Quintana
30 episodes
8 months ago
Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
All content for Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast is the property of Gianni Quintana and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
1 hour 3 minutes 59 seconds
4 years ago
Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com
Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years!
Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy.
The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries.
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
