In this episode, we are joined by Jay Maaraoui, CEO of Vyyer. Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform. To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio. Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business. As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.” Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security. One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young. Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security. As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved. As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks. Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons. Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve.