In today’s episode, we have a very special guest Karishma Veljee, she’s the co-founder and president of DigitalHire, a digital interview platform that helps employers get to know their candidates and make better hiring decisions, all while getting time back in their day to focus on 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 their business. She shared with me her origin story from growing up in Pakistan and learning the life of a successful entrepreneur her father to studying college abroad here in the U.S. at Clark University and majoring with a Bachelor of Arts in Economics and Political Science. Her journey during and post-college in the sales trenches led her to an entrepreneurship journey founding a successful recruitment firm that recently provided her and her co-founders with the idea for her second venture, a SaaS Video Interviewing Platform, Digital Hire. We discuss the changing hiring landscape with Millenials and Gen-Z professionals being the new workforce demographics and how personal branding and showcasing soft-skills is becoming more important for candidates looking to differentiate themselves from potential hiring managers and employers. Alternatively, employers who are looking to become an employer of choice in their industry, also have to humanize their brand and find new ways to connect with potential hires and showcase their unique corporate culture in a very competitive recruitment atmosphere. DigitalHire is on a fast-pace track for growth, working across diverse industries helping HR and talent management professionals to connect better with top talent candidates by leveraging their video interviewing platform to gain back 40% time back in their day and focus their efforts on growing their business. She also gives us some of her book recommendations to get 1% better and she shares the advice she would give a younger Karishma if she could go back to the future.