In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy. We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world's first SaaS platform to help SMBs generate referrals using cause marketing. He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture. Causely was acquired by SkyFii a cloud-based software helps you streamline operations, drive marketing results, and improve the visitor experience. In 2018 he led the team as VP of Marketing North America, before his recent role as VP of Marketing Strategy at BombBomb. He is also the co-host of the B2B Growth podcast. We have a very real and candid conversation around his view of Category Design as a unique path to differentiate your organization in an ever-increasingly competitive and noisy market. He also dives into his founder journey using Category Design with Causely and how he’s shaping Bomb Bomb's strategic marketing growth via the lens of Category Design.