Special Live Episode! This week, Ed & Ken hit the stage for a fully live recording of the Mini Podcast, and it might just be the most honest, emotional, and inspiring episode we’ve ever released. In this raw, unfiltered session, Ed opens up about where “Charge the Storm” comes from, how he’s handling one of the toughest battles of his life, and why alignment matters more than anything in business and in family. We dive into discipline, purpose, burnout, the “disease of more,” and what it really means to operate at a high level without losing yourself along the way. You’ll hear: Why some people stay stuck in their storm — and how to run straight through yours What strategic internal alignment actually looks like How discipline shows up in tiny daily habits Why real success can never cost you your family The one message Ed wants every person in the room to take home This episode was recorded live in front of an incredible audience, and now we’re bringing that energy straight to you. If you ever needed a push… this is the episode.

Ken and Ed go deep on one of the most powerful ideas in business and life: your identity shapes your reality. From the beliefs you picked up at the dinner table to the “echoes” of past criticism still bouncing around your head — the stories you tell yourself determine how you show up every day. They dive into: Why “I am” statements rewire your mindset and habits How your early experiences program your default patterns The difference between wanting to quit and becoming something new The Four Agreements that bring peace, focus, and growth Four simple action items agents can do every week to win more business Plus: Ken shares his new Instagram handle @KJ.TheCloser, and they talk about their Nov 10 event in Malvern featuring top agent Mike Cianci — a can’t-miss session for Realtors serious about growth.

Ken and Ed are back from Miami with one clear message: stop playing it safe. This episode breaks down the real takeaways from the top agents in the country, from how they think about leads and growth to what it means to “go to failure” and actually play to win. They dig into: Why most agents are playing not to lose instead of playing to win How to simplify your focus: just get a lead today The “dream everyone can fit in” leadership principle How to build predictable momentum through consistency Plus: Ken shares details on the upcoming November 10th live training in Wayne, PA, where you’ll build your 90-day GPS and map your 7 key referral partners.

This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear. Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right. They break down: The difference between healthy fear and toxic fear How to use fear as a short-term motivator — not a permanent mindset Practical ways to “turn it off” when stress becomes exhaustion Why we make up tragedies that never happen How to rewire your thinking to replace fear with focus Mentioned in this episode: Breaking the Habit of Being Yourself — Dr. Joe Dispenza Average Sucks — Michael Bernoff The AI Edge — Jeb Blunt Takeaway: If fear sparks action, it’s a tool. If it keeps you stuck, it’s time to rewire the story. Upcoming Event: Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.

In this episode of the Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce dig into one of the biggest real estate headlines of the year — Zillow’s new partnership with ChatGPT — and what it really means for agents. Ken and Ed explore how AI is reshaping the industry and why the best agents won’t just adopt technology, but adapt their business models around it. They also touch on: Fear vs. faith — and how mindset shapes your future Why AI won’t replace agents who master human connection How to use ChatGPT as an employee, not a gimmick Why real estate’s biggest “code of ethics violation” might be the industry itself Ed’s coaching challenge to help 20 agents hit six figures This one is a must-watch for any agent wondering how to stay relevant — and human — in an AI-driven world. Books mentioned: AI Edge by Jeb Blunt, Fanatical Prospecting Action step: Treat AI like a team member — not a threat.

In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.

In this episode of the Ed & Ken Mini Podcast, Ed Fordyce and Ken Jordan dig into two powerful frameworks for growth: The Slight Edge and U Squared. Is the “quantum leap” real—or is momentum built through small, consistent actions the true path to success? Ken challenges the myth of the quantum leap and shares how mismanaged expectations can stall production, while Ed offers counterpoints from his own experience with business, fitness, and real estate coaching. They explore: The myth (and reality) of the quantum leap Why momentum is the ultimate multiplier How new vs. experienced agents view mastery Why massive action (done right) trumps overthinking Lessons from open houses, recruiting, and production plateaus Stick around to the end where Ken shares his action step of the week. Subscribe for more Ed & Ken Mini Podcast episodes!

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table. They cover: Why the lender experience makes or breaks client loyalty How to avoid blame when something goes wrong The myth of “giving your client 3 options” The difference between earned and entitled referrals The role of accountability in long-term success This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.

This week on Ed & Ken’s Mini Podcast, we’re talking first-generation homeownership, and why what we do as agents and loan officers matters more than we sometimes remember. Ken shares a story that shook him. Ed drops wisdom on how to spot the people pulling you down. And both of them get real about responsibility, gratitude, and getting out of the crab bucket.Tune in. It’s short, it’s real, and it’s exactly what you need to hear today.

What do Barry Manilow, the Sugarhill Gang, and daily journaling have in common? Al Perry. In this wide-ranging and deeply personal conversation, Al Perry—a real estate veteran and former President of both GPAR and PAR—joins Ken and Joe to talk about mentorship, mental health, and the importance of showing up for yourself and your family. They dig into the difference between being a victim and surviving with purpose, what it means to grow up in the real estate business, and how Al’s daily sunrise routine (and long-form Facebook posts) have helped others feel seen. Vulnerable. Honest. Inspiring. This is the one you’ll send to a friend.

In this episode, Ed and Ken dive into the Six Human Needs and focus on two that can transform your business and your mindset: Growth and Contribution. Ken shares how his Blueprint Conversations fuel his personal growth, and Ed opens up about powerful lessons from coaching top producers who still felt unfulfilled—even with money, titles, and accolades. We also unpack: How to build a real growth plan (that’s not just a “business plan”) Why giving without expectation is a shortcut to abundance The most important chart you’ve never seen: Power vs. Force If you’ve been feeling stuck or disconnected, this episode might be exactly what you need. Subscribe for more weekly mindset shifts Also available on your favorite podcast platform #EdAndKen #RealEstatePodcast #GrowthMindset #Contribution #PowerVsForce #BlueprintForSuccess #RealEstateTips

In this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders. Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships. Highlights: - What every agent should say before their buyer gets pre-approved - Why automation can hurt more than it helps in the final mile of a transaction - The power of clear expectations in your referral relationships - How to handle one-sided partnerships with kindness and confidence Creative - FSBO strategies for LOs & agents Action items to simplify, save, and scale your business

In this engaging conversation, Ed Fordyce and Ken Jordan discuss various aspects of the mortgage and real estate industries, emphasizing the importance of teamwork, expectation management, and the evolving role of real estate agents. They share personal anecdotes, insights on navigating mortgage challenges, and strategies for maximizing value in real estate transactions. The discussion also touches on the significance of negotiating brokerage fees and leveraging innovative marketing strategies like Google Local Ads to generate leads. Takeaways - The importance of personal connections in business. - Navigating mortgage challenges requires a strong team. - Expectation management is crucial for client satisfaction. - Value in real estate goes beyond just financial aspects. - Real estate agents must adapt to changing consumer needs. - Negotiating brokerage fees can significantly impact earnings. - Understanding the true cost of complacency in real estate. - Investing in team members can lead to greater success. - Google Local Ads can be an effective lead generation tool. - Continuous learning and adaptation are key in real estate. Chapters 00:00 Introduction and Personal Touches 02:33 Navigating Mortgage Challenges 07:01 The Importance of Teamwork in Mortgages 08:44 Value Beyond Money in Real Estate 10:00 Evolving Real Estate Agent Roles 12:15 Negotiating Brokerage Fees 16:14 The Cost of Complacency in Real Estate 20:23 Leveraging Google Local Ads for Leads

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with returning guest Jay Doran, the founder of Culture Matters, for the most thought-provoking conversation yet. They dive into: The rise of AI and its implications for business, leadership, and society The difference between real intelligence and artificial intelligence How AI is reshaping company culture, critical thinking, and decision-making The role of empathy and curiosity in leadership Why leaders must become stewards of culture and question everything This conversation blends psychology, philosophy, and business strategy in a way that only Jay can bring. If you're a business owner, entrepreneur, or someone just trying to stay ahead of the curve, this one is for you. Subscribe for more insights, interviews, and behind-the-scenes knowledge on growing your influence, leading with intention, and building the business of your dreams.

In this episode of Ed & Ken’s Mini Podcast, we’re talking about something way deeper than scripts, CRMs, or lead gen: your gift—what comes easy to you and hard to everyone else. Ed Fordyce and Ken Jordan go deep on how discovering (and actually leaning into) your natural talent can unlock growth, energy, and fulfillment—even in a challenging market. Key moments: - How to identify your “gift” by looking for moments you felt most alive - Why agents struggle, and how it’s often tied to ignoring their strengths - The danger of grinding your way to success and missing out on joy - Why fulfillment matters just as much as achievement - How your gift makes you more effective, more magnetic, and more referable If you’re stuck in a rut or wondering why your business feels heavy, this one’s your wake-up call.

A clear to close isn’t always a guarantee—and in this Ed & Ken Mini Podcast, we’re talking about what happens when it all falls apart at the finish line. Ed shares a real-life scenario from one of his agents, and Ken breaks down the four root causes of last-minute loan denials. More importantly, they talk about how agents can protect their clients—and their reputations—by building a rock-solid ecosystem of true professionals. If you’re tired of scrambling to save deals and ready to lead your transactions with confidence, this episode is a must-listen.

Ken and Joe are joined by real estate team leader Mike Sroka for a high-energy, no-BS conversation about what it really takes to build a real estate business that lasts. Mike shares how early struggles, a fake hustle radar, and a brief detour in car sales shaped the way he leads today—with clarity, accountability, and authenticity. You’ll learn: Why “being your clients’ friend” might be slowing you down How to scale a team without losing quality The simple reason most agents don’t hit their goals What tracking your activity really says about your business

In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome Stacie Steinbrecher and Bruno Marcinkowski from The Dream Team 1 at HomeSmart Realty Advisors to talk about love, real estate, and the future of AI in business. After reconnecting later in life, Stacie and Bruno built a thriving partnership—personally and professionally—and are now helping agents and entrepreneurs implement AI tools in powerful, practical ways. Tune in to hear: How their complementary skills built the Dream Team Why AI isn’t replacing real estate agents—but it is replacing those who don’t evolve The best tools and strategies for staying authentic in your content Their best advice for couples working together A surprising “Two Truths and a Lie” you don’t want to miss Whether you're scaling your business or just getting started, this episode is packed with inspiration and actionable insight.

Ken Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.They break down: ✅ Why choosing people who “get it” matters more than their numbers ✅ How showing up at a soccer game created a real connection ✅ What to look for in your referral partners (and what to walk away from)You’ll hear how a simple invite to a soccer game led to a deeper connection—and why showing up and sharing values beats transactions every time.

In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business. Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition. You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.